PetaPixel

Instagram Power Users Covering the US Open Alongside Press Photographers

It pays to be a top user on Instagram. In addition to having hundreds of thousands of eyes glued to your stream of photos, marketers for the world’s top brands are constantly trying to think of ways to incorporate you into their advertising campaigns. Case in point: at the US Open this year, there will be three Insta-celebs covering the event alongside the photojournalists from major national media outlets.

The three users — @bridif (140K followers), @takinyerphoto (200K followers), and @newyorkcity (400K followers) — were invited by long-time Open sponsor Evian. The mineral water brand is paying the three Instagrammers a day rate and asking them to share their images through social media tagged with #EvianDay.

Instagram users are quickly becoming a hot commodity amongst brands looking to market themselves as in tune with the times and hip. Back in April, six Instagrammers (including the three mentioned in this post) were invited to document the New York Rangers NHL playoff game. Go further back in February, and a group of Instagrammers were flown out to Dubai to snap filtered photos of the Volvo Ocean Race.

It’s not just iPhones that the photogs are shooting with — Panasonic tells us that they’ve also invited 7 top Instagrammers (with followings of at least 24,000) out to the US Open to shoot with the Lumix line of compact cameras.

If you’ve always wanted to see the world with a camera by your side, perhaps you should start amassing Instagram followers instead of saving up money.

(via Mashable via Fstoppers)


Image credits: Top photos by @takinyerphoto, bottom photos by @newyorkcity


 
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  • http://twitter.com/zen_bones Raymond Larose

    Really have mixed feelings on this one. I mean, great for the instagramers to have this exposure – but in the same breath, I feel bad for the event shooters that have been working their asses off their whole life that weren’t invited…

  • Mansgame

    Instagram Power User – the ultimate oxymoron.

  • John Smith

    Lots of Instagram haters. Look at those 4 photos above. Each one is very interesting and not overly filtered.
    My toughts are there are good and bad pictures. Slapping a filter on a picture doesn’t make a bad picture better. But a good picture is good picture.

  • http://twitter.com/StevenWorster Steven Alan

    Agreed, and thank you.

  • http://twitter.com/StevenWorster Steven Alan

    How do we know these 3 people aren’t photographers in their day job? They could work just as hard and just Instagram happened to be the platform they were discovered on. Good photography is good photography, no matter the camera.

  • http://www.facebook.com/azety Geoffrey Froment

    instagram is instagram, no matter the people who grab the phone