publicity

Social media is an incredible tool for propagating ideas, allowing the potential for mass outreach to anyone with an Internet connection and something to say.

The estate of legendary hip-hop photographer Chi Modu is suing Universal Music Group (UMG) for copyright infringement over its use of an iconic photo of Tupac Shakur on a blog post.

Accessory maker LensCoat usually makes rain covers and other lens protection that help to keep your gear safe. But as the COVID-19 pandemic increased in intensity, the New Jersey-based company has started making masks for health care workers instead.

Having your photos displayed in a gallery is an excellent way to put the spotlight on your hard work. In this 10 minute video by Shutterbug, photographer Jordan Matter runs through 10 tips on how to get your photographs exhibited.

Instagram is known as a place where people use photos to flaunt their lifestyles, both real and fake. 50 Cent may be one of the biggest names to do so on the "fake" side: he claims he's broke and that he takes photos of fake money for marketing reasons.

Instagram has over 400 million active users now, and top photographers on the service can make thousands of dollars per photo by promoting products. With the value of Instagram followers increasing, it seems that some people are now trying to use their follower counts to get free photography.

A young couple in Chicago posted an ad this week that was aimed at photographers (and other vendors) who would be willing to offer their photography (and other services) in exchange for free publicity... through an Instagram account with 17,600 followers.

Here's my story on what it's like to have a photo go totally viral around the world. After accidentally capturing a portrait with the ISS in the background, I sent it to a lot of local news outlets in the Netherlands, along with a lot of big international photo blogs (PetaPixel was one of them).

I started by just contacting them on Facebook with a short message along with the photo, to just try to see if they would be interested in the photo itself. No need to write a long story if they don’t like the photo anyway, I thought.

Well, it's not 'sharks with frikin' laser beams on their heads,' but Sony isn't far off with its latest camera publicity stunt. In order to get a... ummm... unique? perspective on the Yorkshire leg of the Tour de France, the electronics company is strapping action cams to a flock of sheep... seriously.

It pays to be a top user on Instagram. In addition to having hundreds of thousands of eyes glued to your stream of photos, marketers for the world's top brands are constantly trying to think of ways to incorporate you into their advertising campaigns. Case in point: at the US Open this year, there will be three Insta-celebs covering the event alongside the photojournalists from major national media outlets.

In August 2005, a UK student named Alex Tew launched a creative project called …

Turns out the giant hand sculptures that popped up all over the world over the past few …

A Pennsylvania photographer named Jennifer McKendrick has caused quite a stir by canceling senior portrait sessions with a group of high school girls after discovering evidence of bullying by the teens on Facebook.

Sigma generated a lot of buzz recently after announcing its SD1 DSLR with a $9,700 MSRP, and that's probably exactly what they were trying to do. As articles all over the Internet questioned why a 14.7MP Sigma DSLR would cost the same price as Pentax's 40MP medium-format DSLR, Sigma was quick to point out that the camera would actually be selling for a slightly more reasonable street price of $6,900.