Sigma Exec Apologizes to Customers on Twitter for SD1 Price

Apparently Sigma was aiming for a much lower price when developing the SD1 DSLR, but was forced to price it high after putting in whole bunch of “great stuff”. The company’s Chief Operating Officer Kazuto Yamaki is responding to user complaints on Twitter with some apologetic Tweets, saying the company had missed the price range that they had originally targeted. Perhaps the SD1 wasn’t designed as a halo product after all…