Kodak is Like Apple, Except in Reverse

MarketWatch has an interesting article titled “Kodak Is Apple In Reverse” that compares Kodak’s meteoric fall with Apple’s meteoric rise. Back in 1997, Kodak was a $28 billion dollar company while Apple was worth a measly $2 billion. Now Apple is one of the most valuable companies in the world (currently worth $330 billion), and earns enough profit every quarter ($6 billion) to buy Kodak… six times over!

Kodak also had a 100+ year head-start in selling cameras (they first started selling portable cameras 123 years ago), but only sold 10.5 million digital cameras last year compared to the 16 million sold by Apple via their iPhone. Oh how the mighty have fallen!

Kodak Is Apple In Reverse (via Photo Rumors)

Image credit: by hundrednorth

  • Scott Webb

    It all makes perfect sense.

  • Superpooky99

    Yeah but Paul Simon hasn’t written a song about an Apple product…has he?

  • Anonymous

    I don’t think it’s fair to compare Kodak’s camera sales to the iPhone – that’s a little far reaching. People aren’t buying the iPhone primarily for its camera.

    A better comparison would be to show the difference in digital Kodak cameras sales to Apple’s ill fated Quick Take line of cameras. At least lets compare apples to apples (pun!).

  • Guest

    It makes more sense to compare Kodak to Fujifilm. Market cap of Kodak is $825M; marketcap of Fuji is $14.7B. Or, Kodak is worth 6% of Fuji.

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