Making Paint Dance in Slow Motion Using Sound Waves

Dentsu London, the same ad agency that recently experimented with iPad light-painting, was recently hired by Canon to create a commercial for the Canon Pixma line of printers. They decided to create super close-up and super slow-mo shots of paint dancing by using sound, and created a rig that spins around the paint super fast to create a sense of motion as they shoot at 5000 fps. As you’ll see from the video, this is a great idea for still photos as well.

The resulting commercial can be seen at the end of the video. It’s stunning.

(via f stoppers)

  • Lloyd

    looks good but in no way makes me want to buy a printer

  • Davidson Conceição

    Muito lindo muito foda…

  • Davidson Conceição

    Muiinto foda. muinto lindo

  • RedMirtle

    how is it that such an effect couldn’t be done in a (boring) 3D Images program?

  • gmoring

    Curious, comments like yours used to be reversed not too long ago: “Interesting effect, but couldn’t this be done by filming practical effects with a real camera?”

    I think the fact that these images look surreal enough to question the technique speaks to the success of the imagery as art. To answer your question, yes, it can be done in a 3D application, but the obstacles there are no fewer than those hurdled by the producers of these images.

  • sanman parvalkar

    what was the rig rotating for ?

  • Andrew

    Really cool idea but I had to turn off the annoying tinkly piano.