PetaPixel

Polaroid Promotional Film from the 1970s

If you’re a fan of the Polaroid SX-70, this promotional video from the 1970s should stir up warm fuzzy feelings. If you’ve never used one, watching this might give you a better idea of why so many are obsessed with it.

Even if you’re already a SX-70 fanatic, you might learn a thing or two from certain parts of this video that shed light on exactly how the system works.