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Zenit is Back! First Look at New 50mm f/0.95, 50mm f/1.2, and 85mm f/1.2

News broke back in February that Russian camera manufacturer Zenit was going to come back and take on Leica in the luxury camera market. But the first Zenit products to see the light of day aren't cameras, it's three very fast KMZ/Zenit lenses: the Zenitar 50mm f/0.95, 50mm f/1.2, and 85mm f/1.2.

A Peek Into the Intense Workouts of a Top Adventure Photographer

Want to see what it takes to be one of the world's top adventure photographers? Hitting the gym isn't a requirement for most types of photography, but it's absolutely essential for renowned photographer Jimmy Chin, a man who regularly carries his camera alongside the best athletes and explorers in the world.

Fujifilm is Selling Off One of its Major Film Factories in Europe. Here’s a Look Inside

During the glory days of film photography, Fujifilm ran one of its major production facilities in Tilburg, the Netherlands. The plant was founded in 1982 and became one of the biggest manufacturing sites for the company outside of Japan, with nearly 1,000 workers producing film (reportedly up to 200 million rolls per year), photo paper, and other imaging equipment.

In 2006, Fujifilm shut down much of the operations at the plant, and now the company is auctioning off the equipment that has been sitting idle for the past 9 years.

Camera App and Attachment Turns Any Smartphone Into an Eye Exam Lab On-The-Go

Smartphones have revolutionized the way we go about our everyday lives. And while more often than not they’re used for more trivial tasks, there are times where their ubiquity and decreasing costs play a vital role in far more meaningful endeavors.

One such case is Peek Retina, a smartphone camera adapter and accompanying app that enables anyone with the know-how to perform an extensive eye exam on anyone... anywhere. The humanitarian potential is obvious.

Photographing the Olympics as a Member of Team Reuters

Here's a video that offers a peek into the life of a Reuters photographer covering the Olympics. It features photographers and editors on the Reuters team talking about the joys and challenges of shooting the biggest sporting event in the world.

New Leaked Photos of the Retro Olympus OM-D Camera

New photos have emerged showing the retro OM-styled EM-5 Micro Four Thirds camera that Olympus is planning to unleash on the photo world. It's the first camera in a new OM-D line, and offers a beautiful old school SLR aesthetic. The image above, which looks like some kind of ad, reads,

A new digital SLR era is about to begin. Digital SLRs, which simply replaced film with an imaging device did not change significantly in terms of size, weight and user interface. The revolutionary, new mirrorless camera, the OM-D, has an exceptionally light and compact body. Its Electronic View Finder enables photographers to check the Art Filter effect, color temperature, and exposure levels in real-time. When shooting, you can instantly "create" a truly unique world and preserve it in exceptional quality. The "world" will be transformed from something you see to something you "take part" in.

The OM-D is a groundbreaking, new digital interchangeable lens camera perfect for people who want to "take part," "create," and "share."

You can see a higher-res version of the ad here.

Canon 1Ds and 400mm f/4 DO IS Lens Sliced Down the Middle

Leica and Sony aren't the only camera companies that slice their cameras and lenses down the middle to give the world a peek at their guts -- Canon does it too. On the first floor of one of its headquarter buildings in Japan is a small museum that has a cross-sectioned Canon 1Ds DSLR and 400mm f/4 DO IS USM lens on display. Back in the day, the camera had a price of $5,500 and the lens cost $8,900, meaning Canon sliced nearly $15,000 of gear in half for this display.