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A Behind-the-Scenes Look at Lensbaby


Digital Trends has published an interesting “inside look at what’s behind the little (but growing) lens-maker that could”, Lensbaby. You might be surprised at the relatively small size of the operation:

Lensbaby is located on Portland’s east side, in a popular yet quiet neighborhood. The headquarters neighbors family homes and local coffee shops, and does something that not very many offices do anymore: makes things. The entire team is made of up some 40 employees, 15 of them in production, working in minutiae with the disciple of devoted inventors. And while there are many things that make Lensbaby different than its competitors (or the closest thing to, given its very unique position in the market). “The main difference is the kind of people that are making the lenses,” says Strong.

Forget the factory: How Lensbaby creates its custom glass [Digital Trends]

Full disclosure: Lensbaby is a sponsor of this blog