The Z30 mirrorless camera is Nikon's third APS-C (DX) system that takes advantage of the Z-mount. While clearly marketed at content creators, vloggers, and social media influencers, the compact system has everything a solo-operating content creator needs to get up and running for video and photo.
In partnership with video production agency Mahogany, Nikon has released a behind-the-scenes documentary, The Creator's Project, that showcases the creative journey to develop and release rhythm and blues artist James Vickery's latest music video for his song, "Only You."
As much as photography purists don't like it, vlogging and streaming are not only a real desire, the demand for cameras in this segment is considerable. After seeing the success of the Sony ZV-E10, Nikon wanted a piece of that pie and aims to get it with the Z30.
Nikon has announced the Z30 mirrorless camera designed specifically with video content creators in mind. The new 20-megapixel APS-C (DX) camera is lightweight, small, and packed full of features for vlogging and streaming.