Hasselblad’s New 28mm f/4 P is Designed for Street Photography
Hasselblad has announced the XCD 4/28P lens, a 28mm f/4 medium format lens that has an equivalent 35mm focal length of 22mm and is designed for use on the company's X System cameras.
The Laowa 19mm f/2.8 is a Distortion-Free Manual Lens for Fujifilm GFX
Venus Optics has announced the Laowa 19mm f/2.8 Zero-D GFX, a manual-focus prime lens for Fujifilm's medium format camera system that promises a 110-degree field of view with close to no distortion.
Fujifilm Expands its GFX System Lens Support with the GF20-35mm f/4
Fujifilm has announced a new lens for the GFX medium format camera system, the Fujinon GF20-35mm f/4 R WR lens, which is billed as a compact and lightweight ultra-wide lens option.
Phase One Launches an $11,990 40mm Tilt Lens for the XT Camera
Phase One has announced a new specialized lens for the XT IQ4 camera system: the XT-Rodenstock HR Digaron-W 40mm f/4 Tilt. The optic is designed to support landscape photographers and will retail for $11,990.
Fujifilm Announces the GF35-70mm f/4.5-5.6 WR Lens
Fujifilm has announced the new 35-70mm f/4.5-5.6 lens for the GFX medium format camera system. Touted as compact and lightweight, the company says it will broaden the scope of applications for GFX cameras.
Fujifilm Announces the GF 80mm f/1.7: The Fastest Medium Format AF Lens
Fujifilm has announced the GF 80mm f/1.7 R WR lens, which the company is claiming is the world's first AF-capable f/1.7 interchangeable lens for medium format cameras. It is the fastest lens in the Fujifilm GFX lens lineup and the fastest autofocus lens ever made for medium format cameras.
Irix Reveals the 45mm f/1.4 Lens for the Fujifilm GFX
Irix has announced the 45mm f/1.4 Dragonfly manual focus lens for the Fujifilm GFX, which has is equivalent to 36mm on a full-frame camera and very well could be the fastest aperture available for the system.
Schneider Kreuznach 80mm f/2.8 LS AF Mark II Lens Now Available
While announced on November 26 with claims of immediate availability, the Schneider Kreuznach 80mm f/2.8 LS AF Mark II may not have been easy to acquire. The lens now appears to be making its way into availability around the world.
Fuji Unveils GF 45-100mm f/4 Medium Format Lens, Teases 80mm f/1.7
The X-T200 wasn't the only thing up Fuji's sleeve for tonight's announcement. The company also revealed three new medium format lenses: officially releasing the GF 45-100mm f/4 R LM OIS WR, and adding the 30mm f/3.5 R WR and 80mm f/1.7 R WR to the GF lens roadmap.
Hasselblad Unveils XCD 4/45P: The World’s Lightest Digital Medium Format AF Lens
Hasselblad has just released the ultra-light XCD 4/45P digital medium format lens. Weighing in at just 320g (0.7 lbs) and measuring only 47mm (1.85 in), Hasselblad claims that this 45mm f/4 lens is "the world’s lightest digital medium format autofocus lens on the market today."
Fujifilm Unveils GF 50mm f/3.5 R: Its Smallest Medium Format Lens Yet
Earlier today, Fujifilm unveiled its lightest, smallest medium format lens yet. The GF 50mm f/3.5 R LM WR expands the lineup of lenses available for the GFX series mirrorless medium format cameras, adding an incredibly portable, almost pancake-style 50mm that weighs only 335g (11.8 oz.).