For the past several weeks, photographers have been expressing a recurring sentiment online: the lack of supply for highly sought-after cameras like the Fujifilm X100VI, Ricoh GR III, or Pentax 17 is actually a strategy to "build hype." That's absurd.
In early May, Fujifilm released its latest financial results, which PetaPixel covered at the time. However, while an addendum Q&A segment didn't warrant focus then, it has gotten considerable attention online in the last few days.
The premium compact camera market is slightly more crowded today, as Leica's newly announced D-Lux 8 has officially launched.
Fujifilm has new firmware updates for four X Series cameras, bringing its Reala Ace film simulation to the X-H2, X-H2S, X-T5, and X-S20 models.
When the Fujifilm X100 first hit the market it took the world by storm. A pocket-sized camera with stellar good looks and a retro-inspired control scheme, it was instantly coveted by photographers aplenty. We wanted to take a retrospective look at the X100 series from the beginning and give you the low-down on the upgrades and quirks over the years.
Getting a regular Fujifilm X100VI is challenging enough, with Fujifilm struggling to keep up with massive demand. However, acquiring the X100VI Limited Edition camera? That's next to impossible.
I've always been fascinated by the latest and greatest technology, and that obsession has carried over to photography ever since I picked up my first camera. However, as cameras have improved, I've begun prioritizing how a camera makes me feel rather than what the camera offers regarding specs and features. Given the most popular cameras these days, I'm not alone in seeking joy over performance.
It is highly unlikely that you have not heard of the Fujifilm X100VI. Similarly, you've probably seen some polarizing discourse around it. For some reason, it's seemingly only appropriate to love this camera or dunk on it. There is no in between.
Fujifilm launched its promised raffle that will allow photographers the ability to purchase a Limited Edition X100VI today, but perhaps more interesting is how many are available: 200.
The Conservation Alliance (TCA) announced that it will auction off a Fujifilm X100VI Limited Edition camera, provided by Fujifilm, in order to raise funds to protect and expand North America's wild and outdoor spaces.
Fujifilm says that is actively investigating all of the orders placed during the sale of the Limited Edition X100VI last week and any found to be "suspicious" will be canceled.
Today, Fujifilm USA began selling its small allotment of Limited Edition X100VI cameras on its website and, despite major hiccups due to a surge in traffic, they sold out in minutes. It did not take long for several of those confirmed pre-orders to show up on eBay.
Fujifilm USA began offering its small allotment of limited edition X100VI cameras today and its website almost immediately buckled under the weight of the traffic surge. At the time of publication, the store remains inaccessible to many.
Fujifilm's X100VI is already difficult to obtain, but getting access to the special limited-edition X100VI will be even harder: the company only plans to make 300 available in the United States on a first come, first serve basis.
Fujifilm has been at the forefront of sensor stabilization systems and the one found in the new X100VI is particularly impressive given the size constraints.
While Fujifilm's runaway popularity of the newly launched X100VI is well known, it isn't the only company that is "suffering from success." Ricoh's GR III, which is now over five years old, continues to be in such high demand it is difficult, if not impossible, to acquire.
It's evident that the Fujifilm X100VI is a popular camera and will be challenging to find in-stock for a while. However, the limited-edition version, restricted to just 1,934 units worldwide to mark Fujifilm's founding 90 years ago in 1934, takes that exclusivity up a notch and one person is listing a confirmed order for the special camera on eBay for a shocking $18,000.
The new X100VI has far exceeded Fujifilm's predictions, and it expects backorders to persist for at least a "few months" as the company has confirmed its production capacity is capped at 15,000 units per month.
Last week was a big one for some of the biggest names in the camera industry including Fujifilm, Sigma, and Panasonic. Tons of announcements hit thanks to the CP+ camera exhibition in Japan that we needed a whole episode to talk about them all!
The Fujifilm X100VI is arguably the hottest camera in the world right now but demand is high and not everyone who wants one is going to get their hands on one.
Fujifilm made a splash at its X Summit event in Tokyo today. Beyond announcing the highly anticipated X100VI camera, which is nearly everything we wanted from a new X100 camera, Fujifilm added a few interesting tidbits to the end of its keynote speech, including teasing a new XF lens and announcing exciting firmware coming to older cameras.
After teasing its arrival, Fujifilm announced the X100VI today at its X-Summit in Tokyo, Japan. The new version, pronounced "X100 six," maintains the familiar compact form factor but upgrades the sensor to 40-megapixels and adds 5-axis in-body image stabilization.