Sony has built up its G Master series of premium lenses as being the pinnacle of lens design for their customers. So what happens when that lens design begins falling behind after five years on the market? Hit refresh.
Back in early July, Sigma announced the development of three new mirrorless lenses that were designed to be used with Sony and Panasonic full-frame mirrorless cameras from the start, unlike their previous E-mount Art Primes, which looked like they had an MC-11 grafted onto them.
Samyang has just announced the new AF 45mm f/1.8 FE, an autofocus lens for full-frame Sony FE-mount mirrorless cameras.
Sony has announced the new FE 135mm f/1.8 G Master prime lens for its full-frame E-mount cameras. It's a "high-performance tool" geared toward professional portrait, wedding, and sports photographers.
Compared to companies like Canon and Nikon, which produce f/1.2 and even f/1.0 full-frame camera lenses, Sony's E-mount lenses max out at f/1.4. But it's not that Sony can't match the faster lenses on the market -- it just doesn't see a need to.
The Chinese lens manufacturer Venus Optics has revealed the full details of its new Laowa 10-18mm f/4.5-5.6 FE lens for Sony mirrorless cameras. It's the world's widest rectilinear full-frame zoom lens.
Sony has just announced the 24mm f/1.4 G Master E-mount full-frame wide-angle prime lens, the lightest and smallest lens among 24mm f/1.4 full-frame autofocus lenses.
When Tamron announced the new FE 28-75mm f/2.8 Di III RXD, it sent a wave of excitement throughout the Sony user base. When Tamron announced that the lens would only be $799, most of those Sony users were shocked.
Samyang Optics has announced its fourth autofocus lens, the Samyang AF 35mm f/1.4 FE. Made for full-frame mirrorless cameras, it comes in a Sony E-mount and is "designed to appeal to enthusiasts and professionals who are ready to take the next step up in photography."
In addition to the impressive new a9 mirrorless camera, Sony also debuted a new lens today. Meet the brand-new 100-400mm f/4.5-5.6 OSS G Master super telephoto zoom lens—the longest E-mount lens Sony has ever manufactured.
Sony today announced its new Sony FE 50mm f/2.8 Macro full frame lens. It's a light and compact prime lens that provides versatility.
Sony today announced four new full-frame lenses for its E-mount camera system today, bringing the total number of FE lenses to 11. The new lenses are: the 28mm f/2, 35mm f/1.4, 90mm f/2.8 macro, and 24-240mm f/3.5-6.3.
We've said it before and we'll say it again, one of the major downsides of the exceptional Sony A7, A7r and A7s full-frame mirrorless cameras is the lack of native lenses, but Sony and ZEISS are working hard to remedy that.
Just last week ZEISS debuted the Loxia line of FE lenses, and today Sony introduced a brand new wide-angle lens and teased several primes at Photokina.
Normally, when a camera announcement is about to drop, we wait for the official word and then summarize the good parts for you in a post. But since it's Sunday evening and rumor has it this is a fairly video-specific announcement, we thought we'd do something a bit different.
In 30 minutes, Sony's NAB presentation is set to go live, and instead of watching that ourselves and then telling you about the Sony A7s that will supposedly be announced, we thought we'd just let you watch it for yourself. And if you're checking this late, don't worry: the embed will have a link to the replay so you can watch the presentation, too.