batis

Zeiss Lens Families Are Named After Birds

In the past decade, Zeiss has launched a number of new lens lines for DSLR and mirrorless cameras with unusual-sounding names such as Batis, Otus, and Milvus. Perhaps you own one of these lenses, but did you know that each of those lens lines is named after a bird?

Making the Case for Prime Lenses in Landscape Photography

One of the unavoidable truths about being an artistic creator is that you’ll undoubtedly and inevitably hit a rut. As is the case with landscape photography, that wall hit me after I realized that all of my photos started to look the same, even when the locations varied.

Watch a Zeiss Batis Lens OLED Distance Display Glow in the Dark

Back in April, Zeiss announced its new Batis series of lenses -- a lineup that featured the world's first-ever OLED distance display rather than a physical distance indicator window. The new OLED screens can be easily read by photographers even in low (or no) light situations.

If you're wondering what the screens look like at night, check out the short clip above showing a screen glowing during a shoot in the dark.