Instagram’s New Wordmark Lookz Bad

Instagram has a new wordmark for the first time in a decade, replacing its iconic curvy script with something more minimal but somehow less legible. “That totally says ‘Instagzam,’ right?” asks The Verge.

“The wordmark at the top of the app hasn’t changed in 10 years, so it was time for a refresh. Cleaner and more modern, with references to the original and the simplicity and craft that’s always made it Instagram,” writes Instagram head Adam Mosseri.