Hasselblad X2D 100C
Announced September 7, 2022
PixelMeter The PixelMeter is our 1–100 aggregate of reviewer scores from trusted publications and creators. Weighted by source tier — not a raw average, and not PetaPixel’s own review.
Reviewer Consensus
Strong
Hasselblad X2D 100C is a dedicated medium-format stills camera that delivers class-leading image quality and color reproduction in a refined, minimalist body. While it lacks modern hybrid features like video and high-speed tracking, its 100MP sensor and integrated 1TB SSD offer a premium, deliberate shooting experience for photographers focused on detail.
Weighted from 33 reviewer scores
Pros
- Stunning 100MP image quality with exceptional color and dynamic range
- Integrated 1TB SSD storage for convenient, fast data management
- Highly effective 5-axis in-body image stabilization
- Premium, ergonomic build quality with a large, sharp EVF
- Simple, intuitive menu system and touchscreen interface
Cons
- Sluggish autofocus performance that struggles in low contrast
- Complete lack of video recording capabilities
- High price point for both the camera body and proprietary lenses
- Absence of a physical autofocus joystick
- Limited battery performance and no dedicated charger included
- Launch price $8,199 (USD)
- Sensor 100MP Medium Format CMOS
- Stabilization In-body IS, 7 stops (CIPA)
- Burst 3.3 fps electronic 3 fps mechanical
What the Reviewers Say
All 33 expert reviews, weighted into the PixelMeter score.
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The X2D is a huge upgrade from what we've seen before from Hasselblad, and I really like the direction that they're moving, and I'm hopeful that we'll see some nice firmware updates that make the X2D an even more powerful platform.
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From a pure image quality perspective, very few cameras come close to the Hasselblad X2D 100C, and no full-frame camera matches its imaging performance.
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Hasselblad built the X2D 100C to create beautiful still images and it truly succeeded.
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The X2D 100C is a dramatically more flexible machine that will happily tackle a much wider range of subjects, and with its transformed AF system will provide a much more satisfying experience as well as a more satisfying set of images.
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The X2D 100 C really has improved upon so many of its predecessors pitfalls. And while there is still so much work to do in the focusing department, like there is so much work to do there. I really enjoyed this camera and that slow speed, it didn't ruin my experience.
- WIRED 7/10
Now Hasselblad has released the X2D 100C, along with some new XCD V lenses, and I am happy to say, this is the camera Hasselblad fans have been waiting for.
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The Hasselblad X2D 100C has turned out to be a very interesting camera. It is a very confident design, knowing what its purpose is as a definite stills camera, pitched at the highest level of quality.
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The Hasselblad X2D is a camera that pulls no punches.
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The Hasselblad X2D 100C wraps a powerful 100MP medium format sensor in a gorgeously designed exterior, while speed and battery life upgrades make the X2D a high-end camera that photogs will love to use.
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Medium format fans will love the Hasselblad X2D 100C, especially with the new XCD V-series lenses.
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If what you need is outstanding detail and color reproduction, yes. This camera, paired with Hasselblad’s epic glass, takes incredibly sharp photos with natural, lifelike colors, strong dynamic range performance and clean shots even at high ISO.
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For the rest of us who are passionate about design, who appreciate form over function sometimes, who like specialized tools as opposed to a Swiss army knife—notice it's not a Swedish army knife—this might be the camera.
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For those of you who tried previous generations of this camera and found it buggy and unreliable and all of that, I can honestly say it is faster, it is way more stable. We had no crashes or no firmware issues, that kind of thing.
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If you're interested in the Hasselblad X2-D2 for the experience and for all the unique features that it offers, like this is where I can be more confident in my recommendation to you because this camera is special.
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Compared to its predecessors, the X2D is significantly faster to work with, capturing just over three frames per second. This really does help me on fashion photoshoots when the action needs to be faster paced.
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If you're someone who values craftsmanship or you value the experience of using a camera like I do, something that's completely frictionless, this will make a whole lot of sense.
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This camera is the opposite of that; this is truly the connection for a photographer to just enjoy photography with a beautiful body.
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This is not your average weekend shooter or your holiday clicker. This camera forces you to be deliberate; it makes you think about your shots, and it makes you not just capture but create photographs. It most definitely is not for everyone.
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Altogether, it makes for a sleek, responsive experience that includes everything you need and nothing you don't, making it easy to focus on image-making.
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Coupled with what is arguably the most premium build quality I’ve ever seen—and a price tag to match—the purpose of this camera is clear: to deliver the best possible image quality in the most elegant and minimalistic package.
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It's a luxury product that's beautifully made, incredibly enjoyable to use, and underneath all of that fancy Hasselblad branding is actually a camera that delivers some genuinely class-leading performance where it matters.
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It's been a true pleasure and a privilege to be able to shoot on this camera and admire those 16-bit 100 megapixel files. I think everyone should experience this camera at least once or something similar, 100 megapixel camera.
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If you understand what the camera is actually for, and if you treat it that way, then honestly, this thing is perfect.
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I guess what surprised me a little bit is just how fun this was to use, just how usable the whole experience was, and just the shooting experience itself was so lovely, such a good time.
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The Hasselblad X2D is a refreshing release. In the vast swathes of manufacturers chasing the one “do it all” king of the hybrid shooter, this stills-only camera is genuinely a breath of fresh air.
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It's probably the best pure photography camera that embraces modern technology while still staying true to what it is, a camera. No gimmicks, no unnecessary features, no attempts to force video specs in it that aren't necessary.
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My final thoughts on the Hasselblad X2D 100C: it is an amazing camera, not only just because it's a medium format camera, but the whole user experience is amazing.
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The Hasselblad X2D 100C is a precision tool that delivers a result that's only matched in quality by its user experience.
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The changes in IBIS, resolution, the improvement in autofocus and the SSD internal storage are all bonafide reasons to upgrade.
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As a photographer, I do enjoy a little more of a fast-paced working style, so it did take me a little while getting used to the Hasselblad X2D 100C as it is a little bit of a slower experience, but I did end up welcoming this change in style because it meant that I shot way [...]
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In my opinion, if you can spare the cash and you love to shoot landscapes or static motor vehicles or architecture or portraits, then this camera system really could satisfy you for many years to come, maybe even for the rest of your life.
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There still, of course, continues to be a reason why some of the best photographers in the world shoot Hasselblad and use Hasselblad.
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This is just very stripped down, just kind of gets to what you need to use to utilize it as a camera and that's it.
