Frame.io’s New Camera to Lightroom Feature Expedites Photo Workflows
Frame.io Version 4 now allows photographers to send photos directly from a compatible camera to Adobe Lightroom, the software of choice for many working pros.
Frame.io has been steadily transforming how photographers work, first bringing Camera to Cloud functionality to Fujifilm X-H2 and X-H2S cameras and expanding C2C to many other cameras since — there are a total of 11 compatible cameras now, including the X100VI and a new Panasonic Lumix partnership. Frame.io has also worked behind the scenes to make the platform more photo-friendly through photo review and approval tools. Frame.io V4 not only adds camera-to-lightroom functionality but also includes customizable metadata, improved organization, and a revamped asset-sharing experience.
“We’re absolutely thrilled to announce a new beta release that allows users to send photos from camera to Frame.io to Adobe Lightroom, giving photographers an even faster route from capture to completion,” explains Frame.io. The Lightroom in question is Adobe Lightroom, by the way, not Adobe Lightroom Classic.
The company says that through the real-world use of Camera to Cloud, it has learned that “every moment counts.” The faster photographers can go from capturing an event, like the NHL’s Stanley Cup Playoffs or red carpets for awards shows, to sharing, the better. Through a direct connection with Lightroom through Frame.io, “Photographers can now instantly access their images, edit them, and deliver them.”
Connecting a C2C-enabled camera to a Frame.io project is straightforward. Once the camera is connected, the photographer or editor must click “Connect to Lightroom” within the Frame.io project and log in with Adobe ID credentials. Then they are up and running.
Once connected, photographers can opt to send all their files automatically into their Lightroom account, or they can choose to make selects in Frame.io and send only the best shots into Lightroom for editing. Editors can see the photos in real-time, no matter where they’re located. Once the images have been retouched or edited, they can be sent back to Frame.io for delivery and distribution.
Frame.io cites this workflow as beneficial to the artistic process and a photographer’s peace of mind. On the one hand, the photographer doesn’t need to stop shooting to start offloading files; they can stay in the creative flow. Plus, the photographer doesn’t need to worry about regularly creating on-site backups, as images are backed up to the cloud as they are captured.
Frame.io points to wedding photography as another use case. While a wedding photographer is capturing the festivities, the images are automatically transferred to Adobe Lightroom, where an editor can instantly begin making edits to prepare the files for immediate on-site printing or distribution. A wedding guest could then head home that day with physical keepsakes. Without cloud compatibility, a photographer must continually stop shooting to offload their images, which means wasted time and missed shots.
The Frame.io V4 beta is now available to the public, including the brand-new Lightroom connection. Beyond the new features and connectivity, Frame.io V4 also comes with a brand-new native iOS and iPadOS experience. Built natively in Swift, the mobile apps promise the full Frame.io experience on an iPhone or iPad. As usual, Frame.io is also available on the web.
Image credits: Frame.io
