Fujifilm Expands its ‘Camera to Cloud’ Support to Include the X-H2

Fujifilm Camera to cloud

Fujifilm is expanding its coming support for Frame.io’s Camera to Cloud (C2C) integration to include the X-H2 camera.

Last October, Fujifilm and Red became the first companies to announce support for C2C integrations to standalone cameras, which would allow for immediate and real-time uploading to Frame.io where the footage could be edited, annotated, and approved remotely. Frame.io, which was acquired by Adobe in 2021, bills itself as “the next generation of video collaboration” and its cloud-based tools are designed to enable teams to share, track, and approve media and media revisions remotely with the goal of improving and speeding up workflows.

Originally, Fujifilm was only expected to bring C2C support to the X-H2S, but Fujifilm has now added the X-H2 as a camera that will also receive the world’s first C2C integration capability for still cameras. Support is expected to roll out via a firmware update sometime this spring.

Fujifilm says the firmware update will allow X-H2 digital camera users with the FT-XH file transmitter accessory attached the ability to use their Adobe Creative Cloud or Frame.io subscriptions to deliver any combination of still or video files to Frame.io directly from the camera.

“This will accelerate production workflows and create opportunities to remotely collaborate in real-time by providing centralized access to still and video assets as they are being made — even across multiple users,” Fujifilm says.

The Fujifilm X-H2S uses the FT-XH file transfer attachment to send high-res RAW files to the cloud, where users can inspect RAW files with a loupe tool and annotate images. The X-H2S can upload ProRes and proxy video as well, and the process will allow photographers to back up and automatically send files to editors or clients without ever exchanging a memory card.

Fujifilm’s Early Access Contest

Fujifilm is building hype for the launch of C2C support by hosting a contest where 10 photographers will be selected to receive an opportunity for hands-on, pre-market access to the C2C functionality. Those interested can make their case for why they are a good choice for early access to the program via Fujifilm’s website.

Winners will be determined by a panel of judges who will pick the final 10 photographers based on the perceived relevance of Camera to Cloud capabilities to the entrant’s personal or professional objectives (50%), perceived sincerity, and level of the entrant’s interest in Early Access Program participation (30%), and perceived quality and value of input or feedback that would be provided by the entrant (20%).

Submissions are open from today through March 6, and a winner will be announced on March 17.

Image credits: Frame.io