Social-media behemoth TikTok is rolling out a new feature that encourages users to credit the appropriate creator who inspired a video.
A fresh button will allow TikTokers to tag, mention, and credit a video within the description of a post, TikTok says. The platform hopes that influential creators will receive the recognition they deserve.
“It’s important to see a culture of credit take shape across the digital landscape and to support underrepresented creators in being properly credited and celebrated for their work,” says Kudzi Chikumbi, Director of Creator Community at TikTok.
“We’re eager to see how these new creator crediting tools inspire more creativity and encourage trend attribution across the global TikTok community.”
Users will also see more prompts to credit while posting a video, along with an “educational pop-up that encourages and explains the importance of crediting.”
“Inspiration can come from anywhere, and it’s important that creators are equipped with the right tools that allow TikTok to continue being a place where creativity is celebrated and individually credited,” Chikumbi says.
Engadget reports that a group of Black creators went on strike last year over a lack of attribution for their efforts.
TikTok influencer Rick Louis called out the culture of stealing ideas by pretending he was about to share a dance he created for a Megan Thee Stallion song, before flipping the bird at the camera. The caption reads “Sike. This app would be nothing without black people.”
Chikumbu says that TikTok is committed to investing in resources and product experiences that ensure TikTok remains a home for creative expression.
The director also adds that the platform is working to lift up creators of trends through initiatives like its originator series. Its creator portal also stresses the importance of including proper attribution for trend originators and gives tips on how to find them.
Social-Media Companies Are Valuing Original Content
TikTok isn’t the only social-media company trying to add value to original content. Instagram recently tweaked its algorithm to “value original content more.”
YouTube has also got in on the act by making giving attribution on its Shorts videos automatically when users remix one for their own channel. Those who don’t want their videos to be remixed can opt out in YouTube studio.
Image credits: All photos via TikTok