Adobe Express Now Includes an AI-Powered TikTok Creative Assistant

Adobe Express TikTok Creative Assistant add-on

Adobe Express, an all-in-one design, photo, and video app, now has first-of-its-kind integration with the social media platform TikTok.

Adobe and TikTok collaborated to integrate TikTok’s Creative Assistant directly into Adobe Express, helping users create and design content built for TikTok.

“The new Creative Assistant add-on in Adobe Express reduces the time, effort and resources required to work across different platforms for each stage of the content ideation, creation and distribution process,” says Stacy Martinet, Vice President of Marketing Strategy and Communications, Adobe. “We see tremendous value in being the first to collaborate with TikTok’s Creative Assistant, bringing together our unique creative tools and their extensive knowledge of a highly engaged, global audience and platform, to help make content that delivers real business value for our customers.”

As with all social media platforms, users experience more success when they create and share content built for a specific app. In the case of TikTok, the company says that when brands create ads optimized for TikTok, they experience 3.3 times more engagement. As for viewers, 74% of them say that optimized content stands out on the platform.

The Creative Assistant add-on for Adobe Express promises to reduce the time, effort, and resources required to create appealing and engaging TikTok content. Within Express, there are thousands of professionally-designed templates, access to Adobe Stock video clips, audio, stickers, and an Adobe Express TikTok video creator.

Adobe Express TikTok Creative Assistant add-on

“The Creative Assistant add-on helps users ideate, generate creative ideas and refine TikTok-first video content and best practices, trends, hashtags and insights so that each post can better reach the right audiences with greater impact,” Adobe explains in a press release.

Thanks to the new TikTok Creative Assistant, users can design, schedule, and publish optimized content without leaving Adobe Express. The AI tools inside the add-on disclose information about trending hashtags and how people view different TikTok content. It can even help users get creative with AI-generated scripts.

“At TikTok, we are always finding innovative ways for brands, advertisers and creators to create engaging, fun and impactful content that resonates with the TikTok community,” explains Sofia Hernandez, Global Head of Marketing, TikTok. “We’re excited to integrate Creative Assistant within Adobe Express and help businesses seamlessly create TikTok-first campaigns within the platform they know and love. Having the ability to ideate, create and post all within Adobe Express further enables businesses of all sizes to create for TikTok at scale.”

The TikTok Creative Assistant add-on for Adobe Express is available now in English in all markets where TikTok is available. It is available for both free and premium Adobe Express users.

Image credits: Adobe