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Behind the Scenes on a Chevy Silverado Shoot Spanning 31 Days


My name is Dana Neibert, and I’m a commercial photographer based in Coronado, California. Here’s a behind the scenes look at one of our commercial photo shoots.

This shoot was for the launch of the all-new 2019 Chevy Silverado that we shot over 31 days in the western United States. We pretty much did it all on this one –jets, horses, drag cars, drones, Russian arms, firetrucks, cops, smoke machines, salt flats, haulers, motorcycles, mud and rigs (that giant glass and carbon fiber arm we bolt onto vehicles).

Here’s a 30-second spot created from a single take from the Pursuit Systems camera car:

Here’s a 30-second spot from a single drone take:

This spot was created from the RED and drone footage on this shoot:

This spot was created on the Bonneville Salt Flats from this shoot:

Finally, here are a number of still shots that resulted from this shoot:

You can find more of my work on my website and Instagram.