Fujifilm Launches Provia 100F-Flavored Instant Noodles

Fujifilm has launched its latest Film Simulation product: this time, they’re instant noodles. And no, it’s not a photo filter look that’s named “instant noodles” — Fujifilm literally released some real instant noodles.

The outside of each limited edition instant noodle cup has a design that makes it look like a roll of Fujifilm Provia 100F film. The noodles inside are actually “hot and tangy kimchi” flavored.

Thankfully, water is used to prepare the noodles, not film development chemicals.

If you’re based in South Korea, head over to the promotional page if you’d like to get your hands on some Fujifilm noodles.

(via Fujifilm Korea via Fuji Rumors)