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This Nikon Ad Hits Back at Instagram and ‘Likes’

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Companies like Facebook and Instagram have turned photo sharing into an industry dominated by smartphones and “Likes.” Nikon’s new DSLR ad campaign pushes back against this exploding culture.

Titled “Show Your Love Some Love,” the 1-minute video above argues that striving for Likes with smartphone snapshots pales in comparison to capturing what you love using a Nikon DSLR.

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“Loves are the things that make you you,” Nikon says. “These things you love deserve better images than the things you just… well… like.”

(via Nikon USA via Digital Trends)

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