Starting today, Instagram users will no longer be limited to posting square photos. The Facebook-owned photo-sharing company just announced that it is finally enabling support for landscape and portrait format photos and videos.
From its inception back in 2010, Instagram has been known for its recognizable 640×640 filtered photos. But the company is lifting the square aspect ratio restriction in order to help photographers better tell their stories.
“Square format has been and always will be part of who we are,” Instagram says. “That said, the visual story you’re trying to tell should always come first, and we want to make it simple and fun for you to share moments just the way you want to.”
The company reveals that nearly 1/5 of uploaded photos and videos aren’t in square format. To retain the native aspect ratio, you can tap a new format icon to adjust the orientation to be portrait or landscape if you wish.
That orientation is how the photo will appear in your friends’ feeds. For grid views, your photo will still show up as a center-cropped square.
In addition to this change, Instagram is also making all filters available for both photos and videos, and photographers can now adjust the intensity of filters on videos as well.