What The? Sony is Selling the a7R for $200 Instead of $1,900


Heads up: for some reason the Sony a7R full frame mirrorless camera is currently listed on the Sony Store for $199.99 instead of its regular price of $1,898. This may either be a temporary mistake on Sony’s end or one of the best camera deals you’ll ever see in your life.

Reddit user kapziel shared a link to the deal earlier today, causing a flurry of activity and comments. Quite a few photographers decided to take their chances and jump on the offer, which was also showing up on Amazon for some time:


The price has since returned to normal on Amazon, but is still the same on the Sony Store.

“Buy it. Best case it arrives, worst case they apologise for the error and refund you,” one commenter writes. Sony does have a line in its terms and conditions that protects itself from extreme pricing errors:

In the unlikely event that a price stated on a Sony Web site or direct sales materials are incorrect, then the following applies: […] If a Product’s correct price is higher than our stated price, we will, at our discretion, either contact you for instructions before shipping or cancel your order and notify you of such cancellation.

If you do decide to jump on this, good luck. You’ll most likely get a refund and an apology from Sony, but who knows? Maybe today’s your lucky day.

Update: Here’s an order confirmation screenshot by a PetaPixel reader who successfully placed an order on the Sony website earlier today:


Update: The product page has now disappeared completely from Sony’s online store.

Update on 6/1/15: People who purchased the $200 camera have begun receiving email notifications that their orders have been cancelled:

We’re contacting you about order #XXXXXXXXX. We recently discovered an error that caused the following item(s) to be displayed at an incorrect price:

Sony a7R Full-Frame Interchangeable Digital Lens Camera – Body Only

In this case, we’re unable to offer this item for the incorrectly posted price. Therefore, we’ve cancelled your order for this item, and you haven’t been charged.

At any given time, despite our best efforts, a small number of the millions of items on our site may be mispriced. We’re very sorry for any disappointment this may cause.

We value your business and hope to see you again soon.