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Sony Strapping Action Cams onto Sheep to Film Part of the Tour de France… Seriously



Well, it’s not ‘sharks with frikin’ laser beams on their heads,’ but Sony isn’t far off with its latest camera publicity stunt. In order to get a… ummm… unique? perspective on the Yorkshire leg of the Tour de France, the electronics company is strapping action cams to a flock of sheep… seriously.

That’s right, Sony is using modified dog harnesses to convert five sheep from Harrogate’s Harewell Hall Farm into Sony Actionsheep… or sheepcams… or whatever you wanna call them.

The sheep will sport Sony’s latest AS100VR ActionCams, which will be controlled remotely by farmer Ian Hammond (the cameras, not the sheep) through a live view remote.


The blatant publicity stunt — which is working like a charm, we might add — is meant to showcase the cameras’ sturdiness and image stabilization capability.

We’ll be keeping an eye out for the resulting footage, but it seems to us that Sony has ignored one of the most important parts of this equation… how the heck are they going to get the sheep to point in the right direction!?

(via Trend Hunter)