DSLR Gear No Idea: Videos Poking Fun at Clueless DSLR Users
Sony Australia is trying its hand at some viral marketing for its mirrorless cameras. The company has created a YouTube account called DSLR Gear No Idea, which contains a number of very short videos that poke fun at clueless DSLR users. The description of the channel reads:
These are the DSLR clueless – all the gear and no idea. Remind you of someone? Share it with them using the ‘share’ button. To find out more visit http://www.sony.com.au/productcategory/nex-camera
Each of the videos (apart from the lengthier compilation above) runs about 15 seconds and features a different stereotype. “F-Stop Fusspot” mocks the portrait photographer who’s constantly changing settings on a camera he doesn’t understand. “The Flasher” pokes fun at those who insist on using their flash in any and every situation.
![sonynexads](https://petapixel.com/assets/uploads/2012/11/sonynexads.jpg)
Here are the eight videos uploaded to the channel so far:
Foreign Correspondent
Status Updaters
F-Stop Fusspot
The Flasher
Sideline Hero
Macro Freak
Lens Spotter
The Vidiot
Sony is currently the #2 in the rapidly growing mirrorless camera market (at least in Japan), while companies that have been traditional powerhouses in the DSLR industry — namely Canon and Nikon — have struggled to make a splash. Sony is moving away from DSLRs and into SLTs, so it’s free to bash on its old industry at the expense of its rivals.
DSLRGEARNOIDEA [YouTube via Reddit]