viralmarketing

Sony Australia is trying its hand at some viral marketing for its mirrorless cameras. The company has created a YouTube account called DSLR Gear No Idea, which contains a number of very short videos that poke fun at clueless DSLR users. The description of the channel reads:

These are the DSLR clueless - all the gear and no idea. Remind you of someone? Share it with them using the 'share' button. To find out more visit http://www.sony.com.au/productcategory/nex-camera

Each of the videos (apart from the lengthier compilation above) runs about 15 seconds and features a different stereotype. "F-Stop Fusspot" mocks the portrait photographer who's constantly changing settings on a camera he doesn't understand. "The Flasher" pokes fun at those who insist on using their flash in any and every situation.

Photo fads are themselves growing as a fad -- after "planking" became a worldwide Internet sensation earlier this year, it seems like every week a silly new idea is introduced as "the new planking".