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Lytro Going Global, to be Available at a Number of Retailers Starting in Oct.


It has been nearly a year since Lytro announced the world’s first consumer light-field camera that lets users focus photographs after they’re shot. Throughout this time, the camera has only been available direct from the company when ordered through the website. That’ll soon change, as the company announced today that it will be partnering with major retailers around the world to have the camera appear on a store shelf (and website) near you.

Starting next month, people in the United States will be able to pick up a Lytro camera online at Target, BestBuy, and — perhaps most importantly for Lytro — Amazon. Around the same time, it’ll also be appearing online and in stores in places such as Australia, Canada, Singapore, and Hong Kong. Check out the official announcement over on the Lytro blog to see whether it’s coming to a location near you.

The company reports that it has seen 400,000 shared Lytro photographs uploaded to its website since the cameras first started landing on owners’ hands six months ago. That number seems bound to explode as more and more people around the world get their hands on light field technology.

(via Lytro via The Verge)

Image credit: Lytro by cesarharada.com