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Evolution of Canon’s Name and Logo


Did you know that Canon’s first logo back in 1934 depicted Kwanon, the Buddhist Goddess of Mercy? Kwanon was actually the brand name used until they began thinking about expansion:

When the Company sought to begin full-scale marketing, it needed a brand name that would be accepted by people worldwide. From this standpoint, in 1935 the name Canon was registered as the official trademark. The word Canon has a number of meanings, including scriptures, criterion and standard. The trademark was therefore worthy of a company involved with precision equipment, where accuracy is fundamentally important. It also embodied the Company’s desire to meet world-class criteria and industry standards. And since Canon and Kwanon had similar pronunciations, the transition went smoothly. [#]

Not a bad decision if you ask me…

(via Hongkiat)