A few months back we shared the news that, assuming Instagram’s trademark lawyers didn’t get ahold of it first, the Socialmatic camera would indeed be making an appearance IRL. And now, none other than Polaroid has stepped up to place its name on the Instagram icon turned physical camera. Read more…

Do you remember the Instagram Socialmatic? It’s a concept camera that made the rounds on the Internet back in May — a camera that lets people snap photos, share them online, and print them out as squared-shared sticky-note-style instant photos. The camera will soon go from digital concept to physical reality: it’s being turned into an actual camera, which is a proposed release date of mid-2013.
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