Socialmatic Camera to Arrive in the Real World with Polaroid Branding


A few months back we shared the news that, assuming Instagram’s trademark lawyers didn’t get ahold of it first, the Socialmatic camera would indeed be making an appearance IRL. And now, none other than Polaroid has stepped up to place its name on the Instagram icon turned physical camera.

The final product will be known as the Polaroid Socialmatic Camera, and should come touting camera bags, lenses, filters and other Polaroid-branded accessories per the MoU agreement C&A Marketing just signed with Socialmatic.

Physical specs aren’t mentioned, so we assume they’ll stay the same: you can expect 16GB of storage, a 4:3 touchscreen, 2 lenses, optical zoom, LED flash, Wi-Fi and Bluetooth connectivity, and an internal printer. If we’re lucky, the camera may even follow through on its promise to print out Instagram snaps complete with a QR codes that will send people towards your account.

We’ll keep you up to date as the details are ironed out, but you can expect to see the Polaroid Socialmatic Camera hitting store shelves in Q1 of 2014 for an as of yet unannounced price.

(via Cult of Mac)