PetaPixel

Canon Permanently Drops Price On Most ‘L’ Glass, Offers Up to $1,000 Off

canon70-200mmII

It looks like Canon is looking to move some inventory — or at the very least score some brownie points with its users — because over the weekend, Canon announced a new permanent price drop on a vast selection of lenses, with discounts ranging from 5% to 33% off.

Canon Rumors was the first to get word of this potential price drop a few weeks ago and, as reported, it went live today with both B&H and Adorama already hopping onto the new pricing scheme. While most of the discounts are fairly modest, there are a select few that are definitely notable.

canon24702_mini

The Canon EF 24–70mm f/4 L IS USM is now selling for $1000, $500 lower than its previous $1500 price point; and the Canon EF 70–200mm f/2.8 L IS II USM is down 8% from $2,500 to $2,300, a great drop in price for one of Canon’s most iconic lenses of recent times.

The biggest price drops come on the larger lenses, such as the Canon EF 300mm f/2.8 L IS II USM and Canon EF 400mm f/2.8 L II USM, whose prices have dropped $700 and $1,000, respectively.

To check out a comprehensive list of the price drops, head on over to Canon Rumors’ list by clicking here or visit B&H Photo and get your browse on.


 
  • Grive

    Let me guess. Photokina will come with a couple of improvements on these.

  • Markthetog

    Maybe so, but it would seem that the 24-70 LII is hardly ready for an upgrade. Possibly a move to empty the wallets of would be brand jumpers,

  • Matthew Neumann

    Glad I don’t have any used Canon lenses I’m trying to sell, cause this just killed the used market prices for those lenses!

  • gochugogi

    Yen has slipped against the dollar for some time and a price drop makes them more competitive in the USA. I was pricing M4/3 glass and, sheesh, the good stuff more pricy than Canon L!

  • Jonathan Maniago

    Fantastic.

    With this, Canon can stop worrying about smartphones and the RX100 threatening their compact cameras; M4/3 churning out decent 4k video at a fraction of the cost; Nikon/Sony holding the advantage in resolution and dynamic range; and Tamron, Sigma, Samyang, and Lensbaby (heh) raising the standards for 3 party lenses.

  • http://www.trusharrabadia.com trusharp

    Personally I think this is just another tactic from Canon to retain users and make up for their lack of innovation with camera bodies recently. That is if the spec rumours of the upcoming 7D are to be believed…

  • Ahmed

    Canon Watch have reported before that ”the biggest change in Canon’s history“ is coming.

    So I guess Canon might go mirrorless (or hybrid) and that might mean a change in lens mount, but they would still keep it compatible with the EF mount via an adapter, and that might explains the drop in current lenses price.

  • Ridgecity

    I think Canon is getting cold feet from the competition now that even Sigma is beating them in quality and price.

  • faloc

    on some lenses yes, but not all…especially not the Tilt Shift and tele lenses (canon does better there!)

  • Mark N

    Sounds like the new 16 – 35 f4 is a great can of glass. Maybe not cheap, but not crazy expensive either.

  • andrewccm

    I dunno.. I still remember buying my 300F2.8L IS for $3600 new a few years back. Bumping version 2 to $7200 was idiotic…so dropping it $700 still seems less than stellar to me

  • http://www.ameridane.org/ thingwarbler

    Agree… I’ve been a fiercely loyal Canon pro for several decades, but looking at Sigma’s 35mm 1.4 and finding it really hard to argue against better glass at a little over half the price of the Canon equivalent.

  • Benjamin Schranz

    Nikon, please retailiate. Signed – my college student wallet.

  • Africashot

    Exactly what thought when I first saw this… and it is about time for the mirror to go!

  • http://www.photowalker.es JP Barrenechea

    I wonder how are going the sales for these sort of lenses… I bet they
    are stuck or quite down. If we walk around forums we can read that many
    advanced photographers, even some pros, are swifting to mirrorless
    systems when the weight & volume are more valuable than the +-10%
    loss of IQ . May be Canon is making his move in this field …
    preparing the counter-offensive in the market. Let´s wait and see.

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  • AliNoorani

    This is a great and very much called-for news
    There are increasingly less and less photographers in the “business” and more amateurs buying cameras as a “hobby”, which means they opt for cheaper third party gear whenever they can.
    Add this to the miracle that PP software can are now capable of. And many people don’t have much reason to buy a pricy L lens.

  • http://www.facebook.com/nanonyous Theo Lubbe

    If I’m not mistaken, the Rokinon/Samyang 24mm T/S beats out the Canon for IQ while being a fraction of the cost. I don’t think of the third-party brands have a 17mm to compete with that yet, and I don’t know anything about the other focal lengths for T/Ss.

  • Roddaz

    Is it any surprise that the 24-70 F4 got a price drop. What type of a dickhead would upgrade from a 2.8 to a 4…Canon didn’t think very hard when they made that silly decision.

  • Kelly Padgett

    Tested it, played with it, its a better lens, far better than the Canon 35mm L