Sony Strapping Action Cams onto Sheep to Film Part of the Tour de France… Seriously


Well, it’s not ‘sharks with frikin’ laser beams on their heads,’ but Sony isn’t far off with its latest camera publicity stunt. In order to get a… ummm… unique? perspective on the Yorkshire leg of the Tour de France, the electronics company is strapping action cams to a flock of sheep… seriously.

That’s right, Sony is using modified dog harnesses to convert five sheep from Harrogate’s Harewell Hall Farm into Sony Actionsheep… or sheepcams… or whatever you wanna call them.

The sheep will sport Sony’s latest AS100VR ActionCams, which will be controlled remotely by farmer Ian Hammond (the cameras, not the sheep) through a live view remote.


The blatant publicity stunt — which is working like a charm, we might add — is meant to showcase the cameras’ sturdiness and image stabilization capability.

We’ll be keeping an eye out for the resulting footage, but it seems to us that Sony has ignored one of the most important parts of this equation… how the heck are they going to get the sheep to point in the right direction!?

(via Trend Hunter)

  • Mark Brown

    Ewe serious?

  • Nicholas Hrycun

    Yeah, just let them out into the peloton as the riders go past. I am sure there would be awesome photoage, but I don’t the the riders would like it so much.

  • OtterMatt

    So baaaad. Ram that one where the sun don’t shine. Some might applaud, but you ain’t getting mutton from me.

  • Burnin Biomass

    I’ve herd better, you guys should feel sheepish.

  • Mark Brown

    Sorry guys, my creativity was on the lamb this morning!

  • OtterMatt

    Wool, what did you expect? It was early!

  • Poki

    I knew it! Sheep will replace photographers!

  • Full Circle Pro

    Way to farm them out again….like becoming a Tour de France cycle shirt wasn’t enough.

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  • Peter “Pots”

    I will try not to lambaste you guys for the outrageous puns…real funny, though!