Vertu $11,300 Signature Touch Smartphone Dons Hasselblad ‘Certified’ Camera


If you bleed gold, sneeze diamond dust, and are aching to get your hands on the latest but probably not so greatest, we have something just for you. High-end cellphone manufacturer Vertu has teamed up with high-end camera manufacturer Hasselblad to create the Signature Touch, a smartphone that sports a Hasselblad “certified” camera.

As is the case with many items of this nature, the press release is anything but specific as to how the two companies collaborated, only saying that “Vertu has worked with Hasselblad, the world’s most renowned professional photography brand, to perfect the image tuning of the camera onboard Signature Touch.”

The release doesn’t say what type of ‘image tuning’ has been done, but that’s probably because, from the looks of the spec sheet, it seems like nothing was done.


The camera inside of the Signature Touch runs off of what seems to be a fairly standard 13-megapixel 1/3rd-inch CMOS sensor.

So, unless there’s some sort of special tech built into the sensor or some proprietary image processing algorithms taking place between the sensor and the screen, it’s looking like Hasselblad more-or-less just slapped its name on the camera.


Other than the camera, the phone features a 4.7-inch 1080p display, 64GB of internal memory, and a 2275mAh battery that’s capable of wireless charging. It also runs Android 4.4 and features a quad-core Qualcomm Snapdragon 800 SoC processor that clocks in at 2.3Gz.

To further show off the luxury of this device, a set of B&O tuned speakers is built-in to make sure your sound is as pristine as the hand-finished calf leather that adorns the outside of the titanium body.

So, while the Signature Touch may feature the name of one of the highest-end camera companies on the market, don’t be expecting anything even remotely close to the quality of the cameras Hasselblad built its reputation on. That being said, if you’d still like to purchase one, you can grab yourself a Vertu Signature Touch for a measly $11,300.

(via DPReview Connect)

  • Jake Locker

    Stupid, I mean for 11k they couldn’t at least match the 41MP (and that’s last years technology) Nokia Lumia 1020. I guess at this price they don’t have to do anything except watch morons throw money at a shiney case with mediocre specs.

  • SeoulFood

    Hasseleblad certified? So is this a Sony phone?

  • bob cooley

    WTF is with Hasse these days – they used to be THE respected brand in commercial studio photography. Now they are a monthly punchline…

  • Rob Elliott

    Hasseleblad is Apple Computers in 1995. Sticking their name on anything they can and hoping something makes them money.

  • Mike

    This sensor must be a breakthrough development, using pure gold instead of silicon.

  • Anomouse

    It’s just revenge against Arab oil sheiks and Chinese sweatshop slavers….

  • Alan Klughammer

    No, it isn’t ugly enough (think Lunar or Stellar)

  • Future is Now

    Private equity ownership.

  • David Liang

    Wouldn’t surprise anyone if it’s a Sony sensor, since Sony has over 50% market share on mobile camera sensors. Maybe hasselblad had a hand in lens design…that would make some sense.

  • Toby Hawkins

    I remember the hasselblad name used to mean quality. When was that, 2 years ago? Honestly I hear it now I just think crap expensive rebrand. I wonder how much longer ventizz can continue to milk the name until the name loses all value and they dump the company. Way to crap on 170 years of heritage!

  • Burnin Biomass

    Hassy is going down the Polaroid route… selling its brand to other companies.

  • docholliday666

    Hasselblad has never designed lenses – Zeiss in the old day and Fuji currently. So, no that don’t make sense.

  • docholliday666

    And, getting rid of the only thing that’s a true Hasselblad, the 500/200 series, er, V-series. Victor is rolling over in his grave.

  • Sarah BK

    With that price you could get yourself a full frame, a decent lens and probably even an iPhone.

  • Vlad Dusil

    These types of flame-baiting posts annoy me.

    The market that this phone appeals to doesn’t give a f*** about what commoners like us think about their spending habits. Neither does Hasselblad, or Vertu.

  • Martin Clic Clic Carrieres

    Hasselblad is clearly marketing to the united arab emirates his stuff. Lunar, stellar and now this? ll keep my 1020

  • Jorge Sanchez

    If this keep Hasselblad alive then I’m ok if someone wants to be stupid about their money, then so be it. I find it funny when I see celebrities with a Lunar instead of buying an A7… oh well

  • RD

    I’ll stick with my Moto X.

  • JPop

    That would carry some weight if they were finding success with these products.. It’s venture capitalists having bought a once fabled brand selling off all the tangible assets, displacing research and development personnel with third party marketing groups. They won’t quit until the brand finds it’s way into someone else’s hands or being liquidated by the courts.

    Also, just think of this as a new form of taxation for the targeted audience.

  • Ryan

    In ten years you’ll be able to buy this for $1. No Thanks.

  • ksporry

    So hasselblad really is just a fashion label, and has nothing to do with photography anymore. Shame, but does explain why they are going bankrupt…

  • ksporry

    At that price you can get the latest MF pentax 645Z with one or two lenses… and the latest iPhone…!

  • Aaron Benninger

    More megapixels does not make a ‘better’ image, simply a larger image that very well could be muddy and soft. Check out the Nikon D4s. It’s a top-of-the-line pro level DSLR,and is boasting a whopping 18 megapixels. No one’s complaining about that image quality. =p I’d recon the glass in front of the sensor has been beefed up. Still, I agree that 11k is a crazy price to ask for this thing, but if there’s a market for the thing, then let the consumers buy what they want. I’d go into that business if I knew anybody like that. =D
    TL;DR, There’s a lot of other factors to image quality besides megapixels.

  • jchastn

    Love my old Hassy and have even considered a digital back for it. In the mean time, I just bought a couple of manual Zeiss lenses for my 36mpl Nikon d800 and dream. Shame they have been acquired by greedy pig ubercapitalists.

  • Jake Locker

    You’re right it doesn’t make for a better image but it can offset the glaring weakness in smartphones which is their zoom. Besides, while a muddy picture can be the case the Lumia 1020 actually takes GREAT pictures (to bad it has a horrible OS).

  • reynhornwood

    Hasselblad should have teamed up with Apple, and changed the world.