IMGembed White Paper Claims that 85% of Images Shared Online Go Unsourced


IMGembed, a start-up we initially mentioned just over a year ago, has just released a report they conducted that predicts that around 85% of the images shared online go entirely uncredited.

IMGembed doesn’t indicate how they came up with this percentage, but instead focuses on the main reasons images are shared without regard for any sort of credit. Most notably, they point out confusion within the marketplace, copyright trolling and low risk.


85% seems a bit low, especially when you take into account all social media sites. But no matter how you crunch the numbers, it’s a trend IMGembed and many others are trying to reverse by replacing your standard ‘save image as’ model with embeds — and it’s catching on.

With Getty and Flickr both releasing embeddable content, the trend seems to be going more and more mainstream. And even though use of these options is far from wide-spread, IMGembed and others hope this will help curtail the rampant copyright infringement and downright image theft that takes place online.

Obviously, this white paper is IMGembed’s way of encouraging photographers to use their services, but that doesn’t take away from the troubling trend that their numbers reveals. Are embedding services offered through Flickr, Getty and IMGembed the answer? Something tells us not everyone will think so.

If you’d like to read the paper in its entirety, you can do so by visiting their dedicated page.

(via PopPhoto)

  • whoopn

    It seems 85% of the articles that PetaPixel publishes are about this topic. I really don’t think we are ever going to see anything that will effectively stop this type of behavior. However I do propose a solution:

    If Facebook, Flickr, Instagram, Blogspot, WordPress, etc…all of them ran an image query against say Google Images and through up a red flag if it found any hits this would help prevent ALOT of this. Then perhaps the uploader would have to somehow prove it’s their photo in order to upload it again.

    The issue is this would require legislation to do this and as the US is giving up control of the internet I don’t think we could see any widespread acceptance of this. Unless of course class action lawsuits were levied against Facebook and others for mass copyright infringement.