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Adobe’s Q1 Numbers Show Creative Cloud Is a Success, Whether We Like it or Not

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While the photography world continues to have mixed feelings on Adobe Creative Cloud and its accompanying subscription model, Adobe execs aren’t regretting the move one bit. That’s because, according to Adobe’s first quarter financial report, Creative Cloud has been a hit.

How big of a hit? Well, in terms of numbers, Creative Cloud has 1,844,000 subscribers, up almost half a million from the end of last year. And with over half of Adobe’s revenue coming from their subscription-based services, Creative Cloud played a big part in helping Adobe reach the higher end of their projected revenue range of $950 million to $1.0 billion.

Also notable: numbers show consumers are more apt to purchase the entire suite rather than subscribing to only one or two apps, and the average subscription length is a respectable 18 months.

So while the opinions from the photography world may be far from positive at times, there’s no denying the model is working for Adobe… at least for the time being. Read the full earnings call for yourself on Business Wire and then let us know what you think in the comments.


 
  • Joseph Wheeler

    YOU SAID IT P-E-R-F-E-C-T-L-Y. Thank you!

  • Joseph Wheeler

    There aren’t SO many upgrades that’s it’s the value you state it is. Adobe makes minor upgrades and older versions still work fine. headshots hit the nail on the head.

  • Joseph Wheeler

    We all agree that…it’s only the Adobe fools, like the Apple fanbois, who will do anything to justify whatever Apple or Adobe do. It’s pure greed on Adobe’s part. Those ‘upgrades’ aren’t all that…and there should be a better choice.

  • http://blog.mikeswanson.com/ Mike Swanson

    If you don’t use the new features, I agree that they’re not valuable to you. For me, even if I didn’t use the new features, I exchange so many Adobe files with others that if I didn’t have the latest version, I wouldn’t be able to open half of them. Or at least I’d have to ask the senders to save/send in an older format. It’s been very worth it for me. It sounds like you have a different calculation. To each his own.

  • Joseph Wheeler

    And the REASON you can’t open those files is because of Adobe’s new model – the very thing we’re complaining about. Lack of choice. I’m not so upset with Adobe as I am Corel and others, who can’t come up with anything close to competitive.
    I wouldn’t be as upset with Adobe if they had great customer service. I’m tired of dealing with the idiots there.