Get $300 Instant Credit Towards an A7r or A7 When You Trade In ANY Used Camera

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Sony is about to score some serious brownie points with consumers, because for a limited time you can trade in ANY used camera — even broken ones by the sound of it — and get at least $300 off a brand new A7, A7 kit or A7r!

Deals like this on brand new, ground-breaking cameras are rare. As PopPhoto points out, other programs like the Canon Loyalty Program offer trade-in deals that could be worth even more than $300, but there are stipulations to these programs that Sony seems to be throwing out the window.

As far as we can tell, any make and model camera regardless of condition can be traded in for $300 towards a brand spanking new full-frame mirrorless A7 or A7r, and often even more in terms of gift cards and other goodies depending on the retailer you go through. So dig that broken old backup out of the box in the attic, because it could score you a solid rebate!

It’s worth noting, however, that the deal is causing some confusion right now. Several retailers are offering it, but not everyone is offering the same thing. Here’s what I got from B&H when I submitted a form saying I was trading in a T3i:


B&H seems to want your camera in good working order and they send you a quote that, in my case, was lower than $300 (or is it supposed to be $225 on top of the instant $300 savings?). Adorama and Focus Camera, on the other hand, are offering $300 and then some in terms of gift cards and/or software, plus whatever they determine your camera is worth once you send it in.

All this to say you should pick your retailer wisely, because there are some interesting differences. We’re checking with our B&H rep to get some clarification and will update this post once we hear back.

To take advantage of this deal, head over to B&H Photo, Adorama or Focus Camera, fill in your information and send in your camera. The deal expires March 31st.

Update: We just received an email from one of our awesome readers who clarified the Sony deal from B&H for us. Here’s how it works:

I just did the trade-in for an A7 last week and the confusing part is that BH will send you a quote for what they would normally offer you for your gear, but when they receive it (and when you call them all confused-like) they will give you a promo code for the $300 off at check out. So basically you can disregard the amount they send you in the quote.

Thanks for the info Sean!

  • lord eels

    is the light leak in the price?

  • DRJS

    I just did this. The credit you get for the old camera is on top of the $300. As soon as you get your old(broken) camera in, a $300 code shows up. After they evaluate your gear, if it is worth anything, you will get a gift certificate code for B&H. In fact, one of the rep called me and apologized that that my aged ELAN is only worth $20. I was like, okay, do whatever you want with it. That is what I call customer service!

  • Larasa

    how they can sell a7? is light leak resolved?

  • Jake

    Wow, so those old useless toy 110 or 620 cameras are now worth $285 more than I paid for them??

  • Sterling

    “As far as we can tell, any make and model camera regardless of condition can be traded in for $300 …”

    In the auto sales industry many North American jurisdictions have outlawed this kind of trade-in practice. (Push, pull, or drag your trade and get a guaranteed $2000 toward a new car!). It is seen as an unfair trade practice because the retailer merely inflates the new car price by $2000 to provide the inflated trade amount.

    In this case, isn’t the camera company merely pricing their products $300 too high in order to provide a phony $300 trade-in amount?

    Interesting to see this tactic so positively embraced in the camera sales industry.

  • Jeffry De Meyer

    Wouldn’t be to surprised if the bom for slrs is no where near what we end up paying and that there are plenty of anti competitive deals between camera manufacturers

  • hugh crawford

    This is just a way of selling cameras at below MSRP while leaving the MSRP intact.

    Some North American jurisdictions have outlawed this for auto sales because it cuts into the sales tax, and/or because the legislators are in the pockets of the auto dealers. See the auto dealers’ attempts to keep Tesla from selling cars.

  • Sterling

    That makes no sense. Dealers have always loved this practice – that’s why they invented it. They know that consumers love to see inflated trade values despite what the overall cost may be. This a retail dealer issue. You seem to be confusing dealers with manufacturers.

  • linda

    How much is the new a7 or a7r?

  • sheepdog

    Does this only apply in the US? How bout australia?

  • Stephen Nesbit

    The A7 is around $1700 and the A7R is around $2300.
    And for that price, neither one comes with a lens.

    Add a lens, and you are looking at $2,000 for the A7, and technically there
    is no pre-packaged A7R Lens kit, but the cheapest bundle from B&H with
    a lens for the A7R is $2700 (also has a flash).