Mark II Artist’s Viewfinder App Simulates Lens and Camera Setups on Your iPhone


DIRE Studio has released an application for photographers and cinematographers alike that they’ve aptly named Mark II Artist’s Viewfinder.

Aptly named because, while capable of being used as a camera app, the app’s main attraction is its ability to simulate, preview and capture the viewfinders of hundreds of camera and lens combinations, all from the screen of your iPhone.

Meant to handle just like your camera, Mark II Artist’s Viewfinder features auto-exposure lock, autofocus lock, an autofocus confirmation beep and a customizable Fn Key — all wrapped up in an easy to access “Quick Control Screen.”

Whether you’re out on an adventure debating what lens will best capture the landscape, or deciding what format to use in the studio, Mark II Artist’s Viewfinder can help you out.


With a database consisting of over 470 still and motion picture cameras, 150 medium and large format cameras, and more lenses than you can shake a tripod at, your possibilities are limited only by your imagination … and maybe your wallet.

In addition to the ability to build your own setup, Mark II Artist’s Viewfinder saves the GPS and simulated metadata with each image you capture within the app, making sure there’s proper documentation for when you’re wanting to reference a particular scene and setup in the future.


The only real pitfall is that, at $25 in the App Store, it doesn’t come cheap. But this isn’t exactly the type of app an everyday shooter is going to need.

Designed to feel like an extension of your camera rather than a completely separate device, Mark II Artist’s Viewfinder combines an impressive database of gear, an intuitive experience and an extremely useful tool into a beautifully designed package for visual artists across the board.

(via Leica Rumors via PopPhoto)

  • lord eels

    solution in need of a problem. pointless idiotic overpriced.

  • A S

    I wonder how it works for focal lengths wider than the ~ 30mm (FF equivalent) of the iPhone 5/5s…

  • Shane Johnston

    They suggest using a wide converter like the ALPA ACAM Super Wide Converter. The app apparently corrects for the distortion.

  • Halfrack

    In for all the right reasons. When doing a site survey for a shoot, it can take into consideration gear you’ll rent in addition to gear you own, plus geo tagging and other features.

  • Jack B. Siegel

    I am troubled by the reference to the $25 price as a pitfall. Too many of the available apps are disguised advertisements. And we don’t need another solitaire or poker app. If you are considering buying a camera or lenses, or a whole new kit, this app could greatly help you do preplanning. Given that lenses can run well over $2,000 and cameras can exceed $3,000, a $25 investment seems rather small, particularly if it saves you the trouble of selling you mistakes at a loss a month after purchase.

    I have been using a similar app to help me to decide which lenses to purchase with a new system. The app is great, and there is a strong case for using it in the field after purchase to help you decide which lens to pull out of your bag.

    Good technology does not come cheap and we should be encouraging this sort of development effort by allowing the developer to make some money.

  • Fernando Callo

    What for?

  • Zos Xavius

    People that can’t previsualize pictures.

  • Tyson Williams

    $25! Really… they would sell a lot more if it was $2.99 at the most.

  • Renaud Robert

    It will never look the same, there are physics behind optic that algorithms can’t solve. Like perspective distortion… All it can do is crop and simulate barrel distortion

  • gheedsgreed

    $25 for an app that calculates field of view…. wtf

  • Omar Salgado

    For tech-dependent people. It is not good, it is not bad, but I think it is like electronic viewfinders…

  • Omar Salgado

    That’s right, ’cause perspective depends on distance and angle of view, and when changing those factors, the magnification of the background (in relation to the subject) also gets modified.

  • BgT

    I’m pretty sure they don’t have the Canon dreamlens 50mm f0.95 – so why would I by it if I don’t know for sure if my lenses are supportet?

  • carnagex2000

    Great idea for backpacking with a 4×5, not having to unpack and set up is a great thing! (also adding a light meter option would also be great).

  • Rabi Abonour

    While I don’t have a use for this, it seems like it could be useful if you do a ton of location scouting.

  • Canon Girl

    Whats the name of the lens app?


    Sorry Jack, $25.00 is just too high.
    While yes there are many “free” five and ten dollar apps, they’re still ten to twenty dollars cheaper.
    This is also not to mention there are many other apps that can do very similar things, for much less $$$.
    COMING SOON!!! the Mark II Artist’s Viewfinder App sale just $3.95 THIS WEEK ONLY!!!
    Too bad, but wait for it.

  • Jack B. Siegel

    Alpa eFinder II. It is also made by Dire studio and its focus is on Alpa medium format digital cameras and the related lenses, so don’t look for support for Canon and Nikon lenses or cameras with this app. I think it sold for around $10, suggesting that the developer is basing the charge in significant part of the depth of the database of lenses and cameras.

  • Jack B. Siegel

    Those who live in glass houses should be careful about throwing the first stone. In terms of photography, the world must be right. Why pay a photographer to photograph your wedding when your friend with an iPhone can take beautiful photos? Why should newspapers hire photojournalists when the paper can solicit photographs from readers? Why pay big licensing fees for stock photography when you can rely on nickel-a-photo micro stock or ever better yet, take it for free from someone’s website? In short, it is always the other’s guy’s effort that is overpriced. The problem: As of late, professional photographers have been the other guy.

  • Geddy

    Hahaha, thanks for the laugh Jack.
    “Those who live in glass houses should be careful about throwing the first stone.”I love mixed metaphors and this is one for the archives.
    I realize that I’m flogging a dead horse with the wrong end of the stick here, but still…
    Oh, and Mr. ‘KGB’ – the market will determine if the price of this app is too high.