PetaPixel

Mind-Blowing TV Spot Recreates Six Iconic Images in One Uninterrupted Shot

This TV Spot is the height of creativity, and we absolutely love it. In 50 seconds and one uninterrupted flowing video shot, UK directing duo US and advertising agency Grey (the guys behind the amazing exploding spices commercial) pay tribute to six completely unique, culturally iconic images by expertly recreating one after the other.

If that sentence made no sense, it’s because it’s hard to describe what you’re about to see. The best approach is to just watch the video at the top, and then follow that up by watching the behind the scenes video below to prove to yourself that this was all done for real and no cutting was necessary:

From the film’s website:

This is all about those iconic cultural images that we pin to our walls and stick in our minds. We all have our favourites. Heisenberg, Kraftwerk, and Banksy’s kissing coppers all featured in early scripts, but we wanted to take a snapshot of what’s making the headlines in 2014.

Daft Punk winning big at the Grammy’s, The final series of Mad Men, and Tarantino are all over the media right now. These people and their work have left an indelible mark and we’ll probably still be talking about them in ten, twenty maybe even a hundred years time. The TV spot is a respectful nod to it all.

Head over to the ICONS website for more info and a ton of behind the scenes images to satisfy your curiosity.

(via Fstoppers)


 
  • Glen Berry

    That’s terrific!

  • http://www.ceaserphotography.com/ Sid Ceaser

    So. Damn. Awesome.

  • http://byazrov.ru/ Russian Photographer

    love it

  • Marlena Witek

    Fantastic!

  • http://www.mkshft.ca/ Mark Shannon

    Incredible and so very well done. Thanks for sharing!

  • thomas

    So, exactly what are the six culturally iconic images they are recreating? I recognize one with certainty, two others I think, and the rest I am lost on. I see no reference on the site to what images they were recreating.

  • Kate

    Brilliant!

  • http://www.ceaserphotography.com/ Sid Ceaser

    • The Thinker
    • Forrest Gump
    • Mad Men
    • The Creation of Adam
    • Reservoir Dogs
    • Daft Punk

  • Photog

    The thinker
    Forrest Gump
    Tron
    The creation Of Adam
    007(i think)
    Daft punk

  • Parvez Khusro

    Great work!

  • thomas

    Thanks. I must be totally behind the times, because I only vaguely recall having heard of Mad Men and Reservoir Dogs and I’ve never heard of Daft Punk. Amazing work nonetheless.

  • Miguel

    Wow that just blew my mind. that was awesome

  • Aditya Sengupta

    Tron? Really?
    It’s Mad Men.

    007? Have you not ever heard or seen Reservoir Dogs.
    God! Do not post if you do not know.

    As you are not expressing your opinion, just your stupidity.

  • Eugene Chok

    Brilliant

  • Brian Carey

    Awesome and insightful! Thanks for sharing!

  • Jonathan Parker

    what did i just see

  • http://delldeaton.com Dell Deaton

    Dunno. Started out strong, I guess. Then gave up on subtlety in favor of just adding on.

  • Jack

    Yes! It was great!, I loved it! Very creative indeed.. But it didn’t blow my mind !!

  • HD Motyl

    Forrest Gump? That’s being talked about right now? (When it was terrible in the first place?)

  • Wllll

    get a job

  • whatever

    Cliche and derivative. If these guys are the future I’m shooting my TV now.

  • Cynical Bloke

    This is great but mind blowing? No. It is obvious how this is done so my mind is far from blown.

  • Syuaip

    Wow! Jaw-floored!!!

  • Jim Macias

    I think hyperbole has become par for the course on the internet. It’s all about getting clicks. “This is the best thing you will ever see in your life. Everything you’ve seen before now is nothing.” It’s pretty ridiculous. No, wait, It’s the most absurd thing ever in the history of the universe!

  • ben

    Wow. Troll it up some more. Why not just politely correct rather than negative abuse. You are all that is wrong with the internet.

  • http://www.zoutwater.com Gerbert Floor

    Absolutely love it!

  • Junkie

    My mind is not blown. I can still type this. Please stop using stupid headlines.

  • Pam Nunn

    I’m impressed by the steady hand (arms) of that camera man!

  • Doobie Brothers

    Six iconic scenes? Nope. I know movies, and that last one was not recognized.

  • Lynda Bowyer

    Innovative and unique. I loved it.

  • Kiltedbear

    The problem is that Photog posted only one “I think” therefore implying he thought he knew that the rest were right. Tron? Really where did he get that. I would actually think Photog was trolling, not Aditya.

  • Aezreth

    Brilliant idea and flawless execution!

  • Theodorus

    What’s the point? Looks boring to me …

  • Alex Minkin

    mind=blown

  • Jack

    It’s either on a job of some sort or steadicam, which keeps the camera stable. No human could do that handheld.

  • Jack

    Jib not job

  • nestazhe265

    my Aunty Eva recently got a nice 12 month
    old Audi allroad Wagon by working off of a macbook… look at this site J­u­m­p­9­9­9­.­ℂ­o­m

  • ninpou_kobanashi

    “stupidity”?

    I hate to break it to you, but not everyone in this world has time to see all movies, shows, bands, art, etc. from all of history. I personally missed the Mad Men reference, because I have not watched it YET, but I’m not sure if that’s a valid test of my stupidity.

  • ninpou_kobanashi

    It’s from the neon lighting.

  • Bill Foster

    Derivative….that’s the point you dummy

  • Penny Little

    Awesome! Anyone know what the track used on this is?

  • http://www.ArtworkNotAvailable.com/ Keith Hopkin

    get a job! I haven’t used that one in like 10 years! but i still like it.

  • http://www.ArtworkNotAvailable.com/ Keith Hopkin

    “mind blowing” gets clicks. It’s the internet.

  • Kinu Grove

    Great idea and excellent execution

  • j

    I was wondering as well. Tried Shazamming it but doesn’t come up with anything. I thought maybe it was a piano cover of Heads Will Roll by Yeah Yeah Yeahs.