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Slow-Motion Masterpiece Captures Bags of Spices Exploding in Time with Music


It’s only January 11th, and we’ve already found a piece of slow-motion cinematography that might just remain our favorite of 2014. Created as a commercial for Schwartz Flavour Shots, this slow-motion video dubbed “The Sound of Taste” is a beautiful combination of cinematography and pyrotechnics that creates what filmmaker Chris Cairns calls “an audiovisual feast.”

To create this ‘feast,’ Cairns was joined by musician MJ Cole and pyrotechnician Paul Mann. Together, they set about deciding how to best put together a half-visual, half-auditory symphony that would perfectly capture what it is like to experience tasting something.

What they settled on was a commercial that would show clouds of spices exploding into the air in slow-motion, perfectly synchronized to the music Cole had written. Here’s a behind the scenes video describing the process:

What does flavour look like? How does it sound? These are the questions that inspired herb and spice experts, Schwartz, to create what they describe as a ‘Sonic Flavourscape’.

Several tons of black peppercorns, cardamom, turmeric, paprika, cumin seeds, ginger, chilli and coriander were rigged to explode in perfect sync with a bespoke musical composition. Each explosion represents an individual piano note or chord, which when filmed at high-speed, creates a surreal three-dimensional sound scape.

Yesterday we said that if ever a video deserved the title of “mesmerizing,” Adam Magyar’s Stainless videos were it. Today we add this commercial to that list.

At the end of the BTS video, musician MJ Cole is heard saying, “I hope people just find it a satisfying, vibrant, colorful, exciting thing to watch.” If we’re anything to judge by, Mr. Cole’s wish came true with (pun forthcoming) flying colors.

(via Laughing Squid)