Nikon Teases New Retro-Styled Full-Frame in Mysterious ‘Pure Photography’ Ad

Shortly after Sony announced the mirrorless a7 and a7R full-frames, rumors broke that Nikon had a new full-frame of its own coming in short order. As release dates and spec lists have begun to fly, anticipation has understandably grown; and now, Nikon is adding fuel to that fire by releasing a short teaser video for a “pure photography” camera.

The video doesn’t show the camera and is, as you might expect a teaser to be, quite mysterious. It gets its retro point across by letting you hear the camera instead. A set of loud clicks and a solid shutter sound that lend credence to the fact that this will harken back to the FM2 and F3 film cameras of old.

Originally, rumors had the retry-styled full-frame looking like the FM2. Now they're saying it looks more like the F3.

Originally, rumors had the retry-styled full-frame looking like the FM2. Now they’re saying it looks more like the F3.

Also, since we first reported on the camera, a bit of additional information has leaked out. In addition to the basic specs we filled you in on here, Nikon Rumors is reporting that this “pure photography” camera will have NO video capabilities, an EVF/OVF hybrid viewfinder, no AA filter and possibly a hybrid mechanical shutter.

The video briefly reveals the 50mm f/1.8G lens the new FX cam is rumored to be paired with, so that seems legit. And if NR’s pricing info is correct (this they tell you to take with a grain of salt) the camera — which may be called the D4H — will cost $3,000 for the body only and $3,300 with the 50mm lens… so much for hoping it would compete with the Sony offerings in terms of price.

We know not everyone is fond of rumors given the sometimes copious amounts of salt that must be ingested alongside them, but you won’t have to wait long for the teaser to turn into a real announcement. Although it seems the camera will NOT make an appearance at PhotoPlus, the expected announcement date is November 6th.

(via Nikon Rumors)

Image credits: Nikon F3 by Martintoy

  • nikonian

    An actually good ad from Nikon

  • matt jones

    no mirror, less dest ;)

  • hansel

    first thing i thought too.. ha ha cock and balls

  • flightofbooks

    because it’s a feature that requires physical space on the camera body’s control surfaces to be devoted to it. Not to mention internal space for an audio pickup and whatever other hardware video requires. Why would I want so much real estate devoted to something I never use? Especially when I have other cameras that do shoot video, on the off chance I ever actually need it.

    It was never a good idea to put video in every single camera, but somehow that’s what happened. I’m glad one manufacture is finally coming to their senses.

  • FinchBug

    At least some photog who can read a (motion) picture. Great comment!

  • Daniel Tian

    I don’t buy it. Most cameras at most devote only ONE button for video recording, and some don’t even have dedicated button for it. And plenty of very small cameras have video recording mode, just look at the Panasonic GF series or the Ricoh GXR. It obviously doesn’t take very much room to add video recording.

    It was never a good idea? Tell that to all the Canon 5D Mk2 users. I myself have done time lapses with the Panasonic GH2 that would have been impossible with a consumer-grade camcorder.

    Look, I get it. You don’t use your camera for video, and I can understand that. But complaining about video mode in a camera is like complaining that your camera has an auto scene mode that you never use.

  • Joshua Morin

    No video? Sigh….

  • dannybuoy

    Didn’t you mean to say jewelery brand?

  • herb derbderb

    So, going back 15 years and targeting wealthy photo-enthusiast travelers and photojournalists? I could see that working.

    In spite of all of the vitriol in the comments regarding price and specs this type of camera – and cameras from other brands that follow a similar premise – are reflective of the industry before the digital transition. Remember? When the usability, durability, comfort, and esthetic of a camera were what sold it, not gimmicky features. Also remember that image quality wasn’t a camera body concern; buy some nice film, get a good lens.

    I think this, and other recent developments in camera form factor are acknowledgement that photographers have gotten past being shown shiny features, and just want to make pictures again. To work with their cameras.

  • Leonardo Abreu

    3.000? I think Nikon is not that crazy.

  • jammin8317

    It wouldn’t make sens to call it the D4H as the H series have always been the high speed lower megapixels journalist version of the D series. ie D1h, D2H if this is a retro styled body it would seem it would be a slower style model… Just food for thought…

  • Coby Bray

    sony did this once called the A900, just a plan camera no video, no live view, no dozens of in camera filters or funny affects, just full a frame sensor and 100% feild of view prism view finder.

  • Steve o

    I really hope they make the FM-2D and no i don’t want a screen on the back.
    The FM-2 was and will always be the best SLR and that’s coming from a Canon guy now ,but did run the FM-2 for 25 years with no batteries had a old sekonic photo cell meter and life was good…

  • tequila

    it’s in my hands again? us fools have been doing it all wrong this time. it was the camera, not the photog

  • faloc

    meh….SOD OFF, SPAMBOT!

  • faloc

    I was going to say that :P Leica is pure photography already

  • faloc

    $3000 is cheap compared to what Leica sells, quit yer whining

  • faloc

    try a Leica :P

  • faloc

    *cough* Leica *cough* is more than $3000 and most of them dont even have or need to have useless video mode!

  • sean lancaster

    I am not complaining about video, but I never, ever use it on my still cameras so I’d prefer to not have it as an extra feature that has a button I can accidentally hit (e.g., my NEX 5N) or a mode I can accidentally put my camera in while in Live View (e.g., my Canon 6D). Both things have happened recently. I would just prefer to have a camera that doesn’t do video like the Nikon D700.

  • Alexander Petricca

    Leica = many £

  • faloc

    ye I know, but it’s all worth it