Kodak Alaris Will Keep the Kodak Legacy Alive, Has ‘No Plans’ to Stop Selling Film


Now that Eastman Kodak’s bankruptcy woes are over and the company has switched its focus primarily to commercial printing, its name probably won’t show up here as often as it once did. But that doesn’t mean that the Kodak photographic legacy is dead.

One of the steps Eastman Kodak took to get out of bankruptcy was to sell its personalized and document imaging businesses to the UK Kodak Pension Plan (KPP), and that has birthed a company that plans to keep that legacy alive: Kodak Alaris.

Lars Fiedler, Marketing Manager for Alaris’ personalized imaging division, explains that, in many ways, Kodak Alaris is a clean slate. “Obviously, being Kodak Alaris we don’t have any debts, we don’t have any obligations as Eastman Kodak did,” Fiedler told the British Journal of Photography. “We’re almost starting from scratch.”

Fiedler tells Kodak fans to expect new innovations, in particular where instant printing is concerned. With the rise of smartphones and other portable devices, apps that help people instantly create photobooks or order prints are at the top of Kodak Alaris’ to-do list.


But if his promise of new products to come and innovations in instant printing have you worried that Alaris will allow Kodak’s film production to go by the wayside, have no fear.

Although he admits that the company isn’t looking to innovate where film is concerned, he also explains that “There are no plans at all to cut down,” adding that “we enjoy a good demand… if for whatever reason — which I wouldn’t expect, to be honest — the demand would dry up, we would need to react and look at our portfolio.”

So even though Eastman Kodak might not be quite out of the woods yet, Kodak Alaris is just now embarking on the first leg of its photographic journey… no woods in sight.

(via BJP)

  • superduckz

    I predict a modest comeback for film. Especially instant land style cameras. I brought a Polaroid sx70 to a party and started handing people prints of themselves “instantly” and it was almost “transformative” for many of them. I could have handed out 500 shots if I’d had the film (and the money for it). If you could attache a small printer to an I-phone it’d be huge. IMO this is an excellent business plan.

  • Fernando

    Hell yeah. Film was never dead.

  • Cinekpol

    Good news. Something I rarely hear in a film world. Let’s appreciate the moment :)

  • Ralph Hightower

    Bring back Kodak TMAX 3200. Sure, it’s a niche film, but it’s better than Ilford Delta 3200. I shot both at a nighttime baseball game and Kodak had higher contrast; Ilford’s was muted.

  • Stephanie M. Casey

    Um the packaging design looks like feminine products. Eep.

  • Steven Miller

    Film isn’t dead, it’s just redeveloping…

  • Vlad Dusil

    Hipsters REJOICE!

    In all seriousness, Portra 400 is the jam.

  • Rick

    Were you shooting the Ilford at box speed? I’m seeing good results when its shot in the 1000-1600 range. Overexposing by at least a stop seems to be the way it goes.

  • Guest

    Agreed, I would never shoot the Ilford below 6400, it picks up awesome contrast pushing it a stop or two.

  • Jake

    Dodge and burn the film-haters!

  • Spaceman

    New & improved film or GTFO

  • Ralph Hightower

    I exposed both Ilford and Kodak at 3200. Both were sent to the same B&W lab with no push processing requested for Ilford.

  • alpha

    Please bring slide films back.

  • Carmen Johnson


  • alouisis

    Great strategy – Focus on the dying printing business and the dying film business while selling obsolete decades old Nexpress. How do you ting this story ends?

  • alouisis

    Dream on – while you drive your horse drawn buggy

  • superduckz

    I laugh at comments like these. It’s not one sports team you hate playing against one you like. It’s just a medium. WTF do you care if it comes back or not. I used the word “modest” and I’m just expressing an opinion. sheesh

  • alouisis

    I do not care, but I recognize the reality of the technological change and the futility of resistance – btw how’s your abacus?

  • superduckz

    I can’t speak to the abacus but I CAN comment on the thriving vintage motorcycle restoration and performance industry. I CAN speak to the continuing success of the Wooden boat building and maintenance industry. I CAN speak to the ongoing success of countless aspects of vintage and classic automotive segments including truck, military vehicles, sports cars, and even the mundane segments like family sedans.

    Put your I-pad down for a second and go outside once in a while. You know there are still people who cook over actual fire and eschew electric ranges and microwaves despite their “technological” superiority. You’ll notice that while technology DOES march on there are a LOT of people having a blast and even making a decent living in segments as mundane as Vinyl records and vintage stereo equipment. When electric piano’s manage to replace wood and wire get back to me.

  • Helios

    This is a very boring discussion and has nothing to do with photography. Best