BTS: The Rolls Royce Wraith Launch Film and the Largest DSLR Array in Europe

In order to shoot the best Rolls Royce Wraith launch film possible, Angus Elliott and company pulled out all of the stops. In addition to using some very nice video cameras and all-around great filmmaking, they also wanted to shoot a bullet time sequence, for which they set up a 100 DSLR array. By their reckoning, that’s the largest DSLR array shot in Europe.

Fortunately, filmmaker Jack Flynn was there to capture the process in action, and in the video above he gives us a behind the scenes peek at the making of the Rolls Royce Wraith launch video.


The video itself was shot in two separate undisclosed locations, and there’s not much detail about it beyond what we’ve mentioned at the top. For the “world stood still” portion at the end, they set up the above array of 100 Nikon DSLRs shooting through 35mm lenses, a setup they had to build and use twice in one night!

Here’s the final product:

To see more from Elliott or Flynn, check both of them out on Vimeo here and here, respectively.

(via ISO 1200)

  • Scott M.

    100 D800e?

  • Jeremy Madore

    How rude of him to not stop and pickup that lovely lady. All she wanted was a ride…

  • rpk

    Does ‘wraith’ mean ‘race’ without a lisp?

  • CrackerJacker

    Right? Rolls Royce Wraith, for when you want to NOT pick up beautiful women.

  • thingwarbler

    Underwhelmed. All that gear & talent & budget, and that was the best they could do? Looked like a rough cut outtake from a poorly directed James Bond movie.

  • thingwarbler

    The classic douchemobile.

  • Chris

    That was my train of thought, it’s not likely to be the D700.

  • Chris

    Technically good, but overproduced I would say.

  • ilo photo

    The actual frozen moment seemed totally out of place with the storyline. Agreed.

  • Scott M.

    I know, it IS Rolls Royce after all.

  • Chris

    Haha, this is true. =)

  • ietion

    looks like CGI :( The movement of the ‘3D’ moment is not smooth and there is something with the makeup I don’t like on both of them. Maybe it would actually look beter if it really was CGI. (I guess having 100 more cameras is just too much..) The car and girl look good but.. he is not even looking at her? The clip’s message is a bit ..weird? Does not make me feel like ‘i want to be that guy’ and buy the car.

  • Luis Socorro

    Nice technique, non-sense luxurious style (as a gazillion of parfum ads) and a millionaire not interested in beautiful woman, the signature of a gay copywriter.

  • MW

    Why do they shoot a commercial for a british car with a british licence plate and a left hand drive model?

  • Stinkbeard

    agreed. and the bullet time clearly happens in a very different spot than all the shots leading up to it. zzz.

  • feared

    Maybe that’s why he didn’t pick her up – she was on the “wrong” side :P

    They should have used a RHD model, of course

  • ietion

    Referring to 1:07 and 1:17 for makeup.

  • stifledgenius

    I know it’s a photo blog and all, but ugliest car EVER. 90’s Cadillac called and wants their two-toned car back.

  • Igor Ken

    what an ugly commercial

  • Pablo

    I was thinking about the batmobile scene in Tim Burton’s first movie. The marketing con to men is simply “this is how to be desirable to attractive women”. They don’t want women to buy the car. Though not as blatantly as those pathetic dr pepper commercials.

  • Dave h8fl

    my camera and the speed of light, that’s all I need.

  • Dave h8fl

    left hand drive? nope, somebody got really creative and flipped the vid horizontally