Famous Photographs Turned Into Arm’s-Length Self-Portraits

Self-portraits snapped with an outstretched arm can be seen everywhere these days, from profile pictures on Facebook to filtered shots on Instagram. Among iconic historical photos? Not so much.

However, Cape Town, South Africa-based newspaper Cape Times has launched a brilliant new advertising campaign that imagines what those photos were look like if they had been captured with arm’s-length “selfies”.

Created by advertising agency Lowe Cape Town, the ads show four famous photos Photoshopped to look like they were captured with a hand-held camera by one of the subjects.

The photograph above is a remaining of the 1945 image V-J Day in Times Square.

A portrait of Winston Churchill resting on a bench by LIFE magazine photographer Hans Wild:

A photograph of South African social rights activist Desmond Tutu:

A picture of Prince William and Kate sharing a kiss on a balcony on their wedding day:

The images are a pretty neat way of making the point, “You can’t get any closer to the news.”

(via Ads of the World via Lost At E Minor)

P.S. On a related note, we recently came across this updated version of Dutch painter Johannes Vermeer’s Girl with a Pearl Earring, turned into a selfie by Mitchell Grafton:

  • JosephRT

    love these

  • Duke Shin

    No duckfaces.

    Today was a good day.

  • April

    Awesome! Such a little change but gives it all new meaning!

  • Stuart Weber

    boring already, why photoshop everything?

  • Arian Rassoul

    very well done!

  • Stacy Summers

    WOW! amazing work!)) Thanks

  • bgrady413

    What great way to put a smile on my face on a busy Friday!

  • Wallerus

    Have to admit this is pretty awesome

  • John Milleker


  • Samcornwell

    Effective, clever, thought-provoking, visually stimulating. Just brilliant. Nice find, PetaPixel!

  • Eugene Wong

    oh you think.. them duck faces we kissed so we don’t see them. one does not simply take a picture without a duckface

  • Sid Ceaser

    Aha ha ha ha ha. Awesome.

  • Robisierra

    awesome :)

  • Duke Shin


    Your rebuttal was bad
    and you should feel bad

  • kirkpatrick

    Why we shouldn’t let 12 year-old’s set new trends.