PetaPixel

Leica à la Carte Lets You Mix and Match Parts for a Custom Film Rangefinder

When shopping for a new computer, online shops often allow you to customize the computer and choose the individual components that go into it. If the computing world can offer that, why not the photography world?

Turns out you can with Leica cameras. The company has a website called “Leica à la carte“, through which you can configure a film Leica rangefinder to suit your tastes and needs.

The process involves 9 steps. After selecting either a M7 or an MP as your body, you’re given the choice of surface color, rewinder style, top engraving style, control colors, leather cladding color, viewfinder magnification, frame line types, and your choice of personal engraving.

Want a Leica MP body with a M7 rewind crank and red leather cladding? You can do that.

Like with computer parts, the premium options (e.g. a black chrome finish) adds extra costs to the price of the camera.

Unlike ordering a computer, however, getting the order placed is a bit of a hassle: instead of processing your order directly through the website, you’re asked to print out a configuration document and take it to a Leica dealer. The shop will then send in your order to Leica for custom manufacturing.

Leica à la carte (via tokyo camera style)


 
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  • wefovnwdfvgw

    hasn’t this been around for a while? now everyone can make their own “panda!”

  • https://twitter.com/#!/thelonelylights Adam Cross

    Absolutely blows my mind how they can charge an extra £100 for having NO engraving on the top? £100 for not doing any work? wow.

  • http://twitter.com/simonmeisinger Simon Meisinger

    yes, for a couple of years

  • E

    Anything that requires special attention in production (instead of following the normal line) is an exception = extra cost.

  • leicanothanka

    Leica’s annual photography awards have not once in 20 years given a top award to a non-caucasian photographer. Most have gone to Europeans documenting the poor unfortunates of the developing world. Somehow this fits right in there with their passion for serving the wealthy.

  • notrichenough

    i didn’t know that…

    wow!

  • Mr.Old

    Old news.

  • g

    Now, is that even true?

  • check it

    Yes – check it out yourself. Good luck finding anyone. Not sure if this year’s awards are included, but it’s a pretty well-known bit of nastiness.

  • Ed

    Making a camera costs money. Every step in production means someone is doing a job (and gets paid). You’re actually saving 140GBP by not having it engraved..