Editorial Fashion Shoot Taken and Edited Entirely With The iPhone 4S

Back in 2010, Lee Morris set out to prove that you don’t need expensive camera gear to be a photographer by doing an entire fashion shoot using an iPhone 3G; while people were impressed, many nevertheless said that the use of professional studio lighting and post-processing negated the point he was trying to make.

In the above video, photographer Nick Fancher followed in Morris’ footsteps by also doing an entire fashion shoot on an iPhone, only he used nothing more than a reflector and the in-phone editing capabilities of Snapseed and Adobe Photoshop Express for all of his lighting and post processing needs. Even the models, make-up artists, and assistants were all working for trade, meaning that Fancher didn’t spend a single cent on the shoot itself. Considering all that, the results are pretty impressive.

(via Fstoppers)

  • alvintoro

    But thats not fair. The guy’s got tattoos! If I had that much ink in my skin I’d take some rocking pictures too!

  • Renato Murakami

    I’m kinda curious as to see if this was judged with a blind system in place or something… which is impossible if you start a video by saying how it was made.

    Buuut, might just be my biased opinion, I really don’t like the results a whole lot.
    Rather than stylish, they look overexposed. Colors washed out, specially after edition. And maybe this was the intended effect, but cheap Instagram filter is the feeling that comes out. The models might create an illusion to some point that they are pro shoots, but it kinda falls apart quickly.
    The statement that gear isn’t all that makes pro photography is always valid, but one has to start thinking how absolutely no gear at all can also ruin what would’ve been otherwise a fantastic fashion shoot.
    Here we have great (even if unpaid) models, great make up, good enough scenario, a good photographer and a crappy camera.
    Rather than completely leaving the camera quality out of the question, I’d rather consider important to at least have an equipment on par with the rest of the setup, just so it won’t be the bottleneck.
    With iPhone 4S, some Android smartphones and that interesting Nokia Pureview, I think there are no doubts anymore that you can get good pics out of a cellcam (provided it’s towards the top end of smartphones)… but as for proving you can do professional work with them, no, not yet. Too much of an overstatement, and quite frankly, devaluing of professional photographers and professional skills on dealing with pro cameras.
    Videos like these can also be very misleading, specially for people who wants to learn photography or people who are not photographers trying to evaluate work…

  • guest

    as he said nobody got paid and no expensive gear was used….this is why the pictures look shit!!! thanks for proofing that you need good people and good equipment for good pictures, not just an iphone and a filter which is crushing the picture…

  • michaelp42

    Someone takes himself a tad too seriously…

  • chuntianwen

  • John Kantor

    Most of the before pictures were better.

  • KeeFyBeeFy

    I’m not impressed by the photos. 

  • Kozmo Nauta

    I hope take pictures with iphone just a temporary disease.

  • Chory Baker

    WTF! ¿What’s the point of these useless exercises? The “result” looks like shit. No amount of ink can compete with a well-balanced talent and technical effort.

  • talkingtojosh

    guys this was all just an experiment and for sure isn’t gonna’ start a TREND in the fashion industry let alone the photography industry. 

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  • henfana

  • Antonio Carrasco

    Are we supposed to be proud of this guy and his beard? Whoopty do! You took some pics with your camera phone and then made a video about it.

    He obviously has a nice computer setup and probably a decent SLR, yet he chose to do this project with his worst equipment. If I were part of his team working for free, I would be upset.

    It’s like cutting your leg off just to prove a point–just because you CAN do something doesn’t mean you SHOULD do something.

  • brad

    This whole project was created to make the point that gear selection is irrelevant. But ironically, in that case, it has made itself irrelevant. :-)

  • kendon

     as is in so many other cases, when it comes to being serious… gear being overrated and gear not mattering are and ever will be two different things.

  • Tedpk1985

    hello exactly!!!!

  • derekdj

    Awesome, crappy looking filtered photos. I can take jpegs shot 10 years ago on a 1-mega pixel camera watch and instagram it to look just as crappy. 

    One of the biggest factors this photographer seems to be missing is the resolution required to do quality print. Sure a mobile image will look fine printed on newsprint or rag magazine, but you’d never be able to get quality image reproduction in a double page spread in say Harpers or Interview.

    This reeks of hipster self importance.

  • AndyK

    The problem with a shoot like this is that it sends out a message that you don’t need to be professional to be a professional photographer. Anyone (in this case anyone with a decent phone) can do it. Being a pro and sustaining a living as a photographer involves much more than the choice of camera. PetaPixel proudly boasts that this shoot was achieved without spending a single cent. So any client reading this is going to think “Good idea. Free photography!” because if adequate results like this can be created for nothing then why should a client pay for them? Net result. The industry suffers. Models, MUA, Stylists, assistants all suffer and photographers go out of business.

    Brilliant! Thank you Nick Fancher for telling the whole world that they can do my job for free!!

  • Mannequin007

    it’s cool that he can use his iphone alone in editing those pictures he took…i mean although he may not be a professional still he was able to express his creativity..

  • Guest

    way to waste a talented crew’s time and effort. why yes, any camera can take photos–might as well use a shoddy $50 point-and-shoot. but if quality equipment exists and you have the means of using it, don’t be a stupid hipster trying to prove an irrelevant point.

    lol at the “grunge filter”. ironically, he’ll never actually use the iphone for published, commissioned work.

  • timaaaaaah!

    I actually quite like the original photos, it’s a shame he had to spoil them with all that cross processing.

  • Timothy Hunt

    So many jealous bitter people leaving comments here, the photos look great.’pros’ are just scared because this is the future, iPhone photos are getting published and movies are being made on canon slrs, it’s a beautiful time, but not for the elite