PetaPixel

Did You Know: Kodak Used Collectible Stuffed Animals to Sell Cameras

We’ve heard of camera manufacturers dipping into unrelated fields before, and we’ve also seen some pretty interesting marketing stunts, but in the early 90’s Kodak had already done both… in a colorful, cuddly sort of way. Back then, as an either desperate or creative ploy to get kids into photography, Kodak came out with the Kolorkins: a set of colorful, collectible stuffed animals.

Here’s an old school commercial for the toy:

Interestingly enough, these toys haven’t increased in value like you might expect from a collectible item. You can find them all over eBay these days, some selling for as cheap as four or five bucks Buy it Now.

(via Photojojo)


 
  • http://almondtree.tumblr.com/ Almond

    Thats not surprising- general rule of thunb is that things sold as “collectible” or “limited edition” aren’t actually collectible or worth anything.

  • http://profiles.google.com/slimspidey Spider- Man

    Better then their old super hero the Koda-Chrome-Kid.

  • mythbuster

    I,ve got the yellow bear in the photo. Its name is “Resty” and it was a gift for buying three rolls of 400 ISO film, no a camera. Now my little daughter like it very much. That time I used a Minolta X-300.

  • mythbuster

    I,ve got the yellow bear in the photo. Its name is “Resty” and it was a gift for buying three rolls of 400 ISO film, no a camera. Now my little daughter like it very much. That time I used a Minolta X-300.

  • Allen

    While developing all these cute stuffed toys….everyone else was working on cutting edge digital cameras!

  • http://www.classicdosgames.com DOSGuy

    Actually, Kodak was a digital photography pioneer and developed most of the technology that led to the digital photography revolution. They decided not to aggressively create a market for digital photography for fear of cannibalizing their highly profitable film business. They were right that digital photography would destroy film, but when they failed to enter the market they created, other companies stole the market from under them and they lost both markets.