PetaPixel

Did You Know: Kodak Used Collectible Stuffed Animals to Sell Cameras

We’ve heard of camera manufacturers dipping into unrelated fields before, and we’ve also seen some pretty interesting marketing stunts, but in the early 90’s Kodak had already done both… in a colorful, cuddly sort of way. Back then, as an either desperate or creative ploy to get kids into photography, Kodak came out with the Kolorkins: a set of colorful, collectible stuffed animals.

Here’s an old school commercial for the toy:

Interestingly enough, these toys haven’t increased in value like you might expect from a collectible item. You can find them all over eBay these days, some selling for as cheap as four or five bucks Buy it Now.

(via Photojojo)