PetaPixel

Lytro Unveils the World’s First Consumer Light Field Camera

Lytro has finally announced its revolutionary consumer light field camera. It’s a tiny camera with built-in storage, an 8x f/2 lens, and a design that looks more like a futuristic flashlight than a point-and-shoot camera. The camera captures “living pictures” that can be refocused by the photographer and the viewer, which means focusing is completely eliminated from the process of taking a picture. An 8GB that stores 350 pictures will be priced at $400, while a 16GB with a 750 image capacity will cost $500. The camera will start shipping in early 2012, but you can order one now over on the Lytro website.

Here’s a video that shows how the images work:

For sample photos taken with the camera, check out this gallery.


 
 
  • Anonymous

    Extremely impressive, esp. considering price and size, but I stand by my analysis: http://terragalleria.com/blog/2011/06/28/light-field-camera-from-lytro/

  • http://twitter.com/WookieeBoy Shawn Parker

    Uh, why the preset storage sizes? The only logical reason for that in this day and age is pre-designed obsolescence.

  • wickerprints

    And there STILL is no mention of the pixel dimensions of the images it produces.  How hard is it to tell people something as simple as, “this camera makes images that are 2048 x 1536 px in size?”

  • Anonymous

    Psyched! I’ll be waiting for the 2.0 model, but I really would like to try one out! Esp for some macro work…

  • http://twitter.com/hburger206 Hburger

    Love the new look! Nice to see something original :)

  • monkey

    but can you control the depth of field and then export the photos?

  • kevinandrewfalk

    I am so not excited about this.
    I usually know what i want to focus on when i point a camera.

  • kevinandrewfalk

    I am so not excited about this.
    I usually know what i want to focus on when i point a camera.

  • Anonymous

    Meh.

  • Anonymous

    Meh.

  • Steve

    I’m very excited about this.  Even if I don’t buy one and it’s not very good, at last people are thinking about what digital can do that the old film cameras couldn’t.  Hopefully this will lead to more innovations and in a few years time, we will laugh at the cameras we use now.

  • http://twitter.com/zak Zak Henry

    Excited about new tech, disappointed that even Lytro’s example images on their site are super soft.

  • Dnguyen

    Yawn.

  • Steve

    They do look a bit soft, especially distant subjects.  Amazing to see people buying this, I suppose it could end up being a collectors item?  The idea is great, I just hope it can be put to use in a pro spec camera one day.

  • Anonymous

    Not only that, $100 for 8GB of storage and the color red is more than a bit much.  Supposedly it doesn’t even have a tripod mount.

  • Louhe87

    I agree, I was really excited about it especially since all the samples before had really good image quality, but the ones on the website are definitely not good.

  • http://twitter.com/BANANAMANANAS Josh Ladella

    I think the decision to launch this as an average consumer product is brilliant. This novel technology will trickle into the hands of NORMAL people before pro photographers get a hold of it. If the reverse attempt were used, people like my mom and other relatively photo-illiterate friends would probably never hear about it, and even if they did, they would view the “professional light-field camera” as just that: professional, i.e. out of reach of the normal individual. By targeting the average consumer, Lytro can reach the masses from the bottom up, rather than the top down.

    Also, 35-280mm f/2 (equiv) is pretty darn impressive.

  • Iremon

    Yeah, but its SQUARE!  Where are the SQUARE DSLRs ??

  • Steve

    It looks like this has very low resolution, or they would have told us by now.  So it’s only going to appeal to people that never print or even want to show their photos on a big screen.

    So there must be a very good chance that they aren’t going to sell many of these, unless they can get it down to $99.  It could catch on but I really can’t see it happening.  Are amateurs really that interested in playing around with the focus point in photos?  Hopefully they will have enough money to work on a professional version.

  • Salamander

    Fake & gay.

  • Anonymous

    Wow. What a dick.

  • Anonymous

    Only for MAC

  • http://twitter.com/Soiden Sebastián Soto

    I don’t know, I find it hard to sell this to people that hardly know much about focus.

  • Bill Gates

    Anyone who plays with the demo photos will immediately notice the lack of detail…click in the background, and it won’t come into any more focus…because there isn’t enough data there.   Maybe in a few years when they can capture more data at once…and perhaps quicker as in video…but till then I will stick with my older and cheaper DSLR.

  • Adam

    “I need multiple points of focus in this photo!” said no one ever.