PetaPixel

Is There Still Room for a Nikon Mirrorless with a 2.7x Crop Sensor?

People seem to be having a hard time swallowing the idea that Nikon could do well if their upcoming mirrorless camera only packs a 2.7x crop sensor, but Thom Hogan argues that there’s a logical “hole” in the market that Nikon could be the first to fill:

So how much change does it take to make a real difference that gets noticed? The number 1.4 is meaningful in photography in so many ways. Turns out, that something around that number makes a lot of sense for capture size change, too. Each 1.4x change doubles the area of light captured. Hmm, that sounds an awful like a “stop.” [...] So if we were to make cameras about a stop apart, what would we get: a progression close to MF, FX, DX, m4/3, and whatever Nikon calls their 2.7x product.

[...] all this discussion that a 2.7x size choice is irrational is incorrect, IMHO. Having three very different choices with clearly different and increasing performance at each size is on its face a rational decision. If Nikon can deliver a stop+ better performance than the best compact camera but keep the overall size close, that represents a gain to photographers.

Though there does appear to be a “hole” in the sensor size progression of existing cameras in the market, whether anyone actually wants a 2.7x sensor remains to be seen — especially as MFT cameras get smaller and smaller.


 
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  • http://photographyforthefunofit.com Bhorn

    Some of the MFT cameras are quite tiny but their lenses are still generally huge compared to most compact cameras. If you could make a camera with interchangeable lenses which would fit in your pants pocket with a moderate range zoom attached (24-120?), I think there would be a market for it.

    As camera phones eat away at the low end of the compact camera market, I think camera manufacturers will have to be more creative about ways to keep people buying compacts and this may be one of them. I think it all comes down to price though. I think they would have to be considerably under $500 to sell a lot of them.

  • http://www.petapixel.com Michael Zhang

    A 24-120 lens that fits easily in the pocket. Now THAT’s a thought :)

  • http://www.petapixel.com Michael Zhang

    A 24-120 lens that fits easily in the pocket. Now THAT’s a thought :)

  • http://www.facebook.com/paul.ning Paul Ning

    Nice to hear an open mind comment. However, Nikon is also taking a risk of bearing a high cost of sensor part. Unlike other cameras using Sony or Panasonic sensor APS-C and MFT size, the stand alone 1″ sensor which needs to be tailor made may give a hard day if Nikon cannot order a massive quantity except she has to rise the retailing price of the final product. Even Canon is going to close the 1.3X crop factor APS-H product line for its cost inefficiency. The only way making this type of camera prosperous should be let other manufacturer to join. For example, Casio. She is the only manufacturer that still not producing any interchangeable lens camera. The other possible company may be Ricoh, GE, Kodak(?). Just my 2 cents.

  • http://www.facebook.com/paul.ning Paul Ning

    Nice to hear an open mind comment. However, Nikon is also taking a risk of bearing a high cost of sensor part. Unlike other cameras using Sony or Panasonic sensor APS-C and MFT size, the stand alone 1″ sensor which needs to be tailor made may give a hard day if Nikon cannot order a massive quantity except she has to rise the retailing price of the final product. Even Canon is going to close the 1.3X crop factor APS-H product line for its cost inefficiency. The only way making this type of camera prosperous should be let other manufacturer to join. For example, Casio. She is the only manufacturer that still not producing any interchangeable lens camera. The other possible company may be Ricoh, GE, Kodak(?). Just my 2 cents.

  • Ammh

    When I get back home from a shoot, my wife gonna ask, “Are you happy to see me or is that a 2.7x camera with a 24-210mm lens?!”

  • http://photographyforthefunofit.com Bhorn

    Although I have other cameras, the one that is with me most of the time is my Pentax Optio S5z that fits (barely) in an Altoids tin. Its zoom range is not quite that good, 3x instead of 4x I think, but there are other cameras by Panasonic and others which are 4 or 5x and fit nicely in a pants pocket. True, their sensors are about the size of my little fingernail, and if this sensor really works out to 1″, the lens would need to be a bit bigger, but especially without the mirror box I think it could be made small enough to fit. And even if it was only a 3x zoom, I think it could be quite handy for most walk-around shooting. 

  • http://photographyforthefunofit.com Bhorn

    Interesting point Paul. I don’t know much about the economics of sensor manufacturing so I’ll take your word for it. I hope they don’t price this camera out of the market. I think it could be quite a nice little addition.