It’s pretty amazing how much work goes in to commercial food photography, even if it’s a delivery pizza. Domino’s Pizza has a short video showing the behind-the-scenes action during a pizza photo shoot, complete with food stylists, a pizza screwed to the table, and a hand model. But Domino’s new ad movement is all about ditching the food embellishments and promising “natural” photos from now on — photos of pizzas made by employees and untouched by food artists during the photo shoot. (Though we noticed they didn’t promise to go easy on post-processing!)
To promote their new photo style, the pizza chain is also running a photo contest for customers to submit photos of their own Domino’s pizza to be featured in upcoming ads. Winners get $500 — that could buy a lot of pizzas!